Viewing Trends Overview November 2016 Viewing Trends Overview
Total Viewing November 2016 Irish adults aged 15+ watched TV for an average of 3 hours and 33 minutes each day in November 2016. 89% (3hrs 10mins) of this viewing was live with the other 11% (22 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Average Minutes Viewed Daily November 2016 Housekeepers with Children watched 3 hours 29 min of TV every day in November 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
TV Viewing Live v Time shift Year on Year October 2016 V’s October 2015 Live Time-Shift PVR Ownership Jan 2016 59% Jul 2016 59% PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for i15-24yrs and increased slightly for individuals Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Weekly reach of TAM Ireland subscribing channels November 2016 TAM Ireland subscribing channels reached 91% of housekeepers, 88% of housekeepers with kids, 85% of ABC1 adults and 84% of 25 - 44 yr olds each week in November Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
Commercial Impacts November 2016 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
Top 10 Advertisers November 2016 Based on 30” sec 000s, Individuals 4+ 1 PROCTER & GAMBLE IRELAND 2 BSKYB LTD 3 TESCO IRELAND 4 ALDI STORES LTD 5 EIR 6 RECKITT BENCKISER 7 LIDL IRELAND GMBH 8 HYUNDAI IRELAND 9 LOREAL 10 SUPERVALU Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National