Selection
Mistakes Wrong Choice Too much… Over-reliance Irrelevance
Functions To illustrate To complement To regulate To signify
Questions Effect on Audience? Impact for Message? Convenience of Materials? Ease in Performance? Problems to Anticipate?
Technologies Three-Dimensional Interactive Print Visual Aural Multimedia
Preparation
Visual Content Lists Charts Graphs Photographs Diagrams Video
Visual Design Simplicity Visibility Shape & Space Balance & Direction Color & Lighting
Presentation
Attention Prepare Audience Direct Audience Length To Notice Avoid Distractions Only When Discussing
Display Ensure ALL Can See/Hear Work with it Talk To Your Audience Long Enough to Understand
Incorporation
Purpose Function for Message Relevance to Message Explanation in Message Timing within Message
Practical Performance Practice Murphy’s Law Plan B
Ethics Harmfulness Representation Context Alteration Citation