Chapter 11: Visual and Verbal Support in Presentations

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Presentation transcript:

Chapter 11: Visual and Verbal Support in Presentations

Functions of Supporting Material Anything that backs up claims in presentation Functions: Clarity Interest Proof

Verbal Support Definitions Examples Stories Most effective when several used together Stories Fictional Hypothetical Factual

Verbal Support Statistics Most common Use sparingly Round off numbers Use visual aids to explain

Verbal Support Comparisons Figurative Literal Quotations

Verbal Support Citing your sources Method State point Identify source State content Explain importance

Verbal Support Citing your sources Guidelines Cite in manner that adds credibility Cite sources that have credibility Restate point of long citations

Visual Aids Make presentations more effective Are easier to understand than words alone Make statistics easier to understand Add interest Boost image

Visual Aids Functions Show how things look Show how things work Show how things relate Emphasize important points

Visual Aids Types Objects and models Photographs Diagrams

Visual Aids Types Lists and tables Pie charts Bar charts Column charts Pictograms Graphs

Visual Aids Types Video Used to show action Using amateur footage can be risky

Visual Aids Media for Presenting Chalk boards Dry-erase marker boards Flip charts Poster boards

Visual Aids Media for Presenting Transparencies Photographic slides Computer displays Handouts

Visual Aids Presentation Software Advantages Customize materials Professional quality Create variety of materials Can be very effective

Visual Aids Presentation Software Dangers Poorly conceived messages Design over content Overly complex presentations

Guidelines for Using Visual Aids Selection Use with purpose Keep slide shows brief Match sophistication of visuals to audience

Guidelines for Using Visual Aids Design Large enough to see Simple design Few words (Rule of 7) Horizontal printing Label all items

Guidelines for Using Visual Aids Presentation Display visual only when discussing it Ensure visuals work in meeting room Practice using visuals