ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. RESEARCH CONSULTING Entrepreneurial Computer Science Yonah Alexandre Bronstein, PhD alex_bronstein@ieee.org Session 5 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Session Outline Administrative Stuff Overflow from prev. session: Patents Homework Check? Chapter 4: Art of Writing a Business Plan & Executive Summary… ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Administrative Stuff Class List: Project decisions made? I’ll build my list from emails (rather than University provided list) Memory is still my weak point… … so come see me at office hour!  ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Patents… General concept of IP protection Provisional vs. with-Claims ‘Patent Pending' vs. ‘Patent Number ,,,' US filing vs. Israel filing PCT & International Extension Pricing (initial & on-going prosecution, pre- vs. post- investors) Personal Experience: ASTAV… ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Homework check… For Next Session? “The Project”: 1st draft of Investor pitch (<TBD’s> ok) “The Art of the Start”: prepare Chapter 4 Students’ turn… Half way there… ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

Ch.4: Writing a Business Plan Note: smallest chapter in the book (BP isn’t critical to investor decision making usually) Plan is grown from Pitch (not the other way around) Most important is the first page: Executive Summary (often distributed “stand-alone”) ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.4: Exec. Summary 1st page of the plan  CV (Resume) of the Company Determines Whether people will read the rest of the document Whether people will give you an interview/initial meeting Needs usual mix of useful facts & emotion generation A good writer (like a journalist or novel writer) can help… Remember ASTAV’s lawyer’s advice: “Assume executive summary will end up on competitors’ desks.” ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.4: Rest of Bus. Plan Short (max. 20 pages) Written by one person (team thinking, articulated by one voice) Bound by a staple (most people want electronic or faxed version) Simplify financials to two pages Include other key metrics (number of customers, locations, resellers) List underlying assumptions ( most useful conversation with experienced investors/VCs) KEY is E-Motion (so it’s Marketing) but it also has to be True (because to convince others you need to believe it) ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.

ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. Ch.4: CS Angle? Where architectural wisdom starts to show Scalability Speed of Implementation QA/Testing strategy As well as interplay between technical and business e.g. Open-Source vs. Proprietary 3rd party dependencies/licenses ADOPTION issues (thought through?) What could go wrong? And what would you do about it? ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing.