Association Communication Jason Clurman Ilse Genovese Orlando, April 25, 2006

Association Communications Information technology empowerment Information empowers. We obtain information by communicating with others. Communicating with peers is the basic reason why professional organizations are formed. So let’s talk about communication. It benefits us; we need it. To communicate, we need to have information to share with others. It takes technology to generate and share information. So, let’s talk about communication technology—the Internet. The Internet and the world wide web have popularized information; they have made its sharing faster. They have ushered in, in a matter of less than half a century, the “era of information.” This has had such a profound effect on research, education, business, and other areas of human endeavor that it’s only fitting that we digress here and remind us of a few dates in the creation of the information superhighway. The Internet made its debut in 1969 in the form of the ARPAnet [Advanced Research Projects Agency] which comprised 4 computers located at UCLA, the Stanford Research Institute, University of California Santa Barbara, and the University of Utah As time went on, other networks connected to ARPAnet, such as the National Science Foundation’s NSFnet. Originally, the use of this interconnected network, or Internet, was limited to government, research, and educational institutions. In 1992, a year after the ban on commercial use was lifted, there were over 1 million hosts connected. Since then, the number of hosts has risen exponentially, with 147 million host computers on the Internet in 2002 (Hobbes’ Internet Timeline Report). The Internet would not have been possible without the transmission Control Protocol [TCP/IP] proposed by Vinton Cert and Robert Kahn. The 1991 opening of the Internet to commercial use set the stage for future electronic commerce. But, the Internet was still text based and not easy to use. Tim Berner-Lee’s hyperlinked rolodex of note cards—the present-day World Wide Web—enabled a virtual space in which people could communicate. This virtual space, or cyberspace, was originally text based—but not for two long.

Association Communications Rapid communication of ideas Internet’s graphic and visualization capabilities A graphic user interphase (GUI) and graphics-based browsers were needed to bring images to the Internet. The first graphics-based browser, Mosaic, was developed in 1993 by Marc Andreesen at the National Center for Supercomputing Applications (NCSA) at the University of Illinois Urbana-Campaign. The famous Gozila (which did not go far), and Netscape and the Internet Explorer followed. The freedom and flexibility gained from the use of the new information and communication technology [ICT) altered the spatial and temporal aspects of human activity, and the Internet began challenging many of the established modes of communicating research and organization-specific information. For instance, with e-journals available on the Internet, students, researchers, and business people no longer need to go to the library to find the information they need, and one controls the time when such a search is conducted. The new freedom in space and time offered by ICT provides additional ways for people to interact with each other. Associations and other professional groupings have embraced ICT gradually; by 2006, e-mail has supplanted the phone and fax, and the web has extended the capabilities of research with online publishing. Not only did technology have an impact on technology—publishing and printing—but also on the editorial process itself [e-mail acknowledgements, online peer review, online editing] and on writing style. The new models of association communication are the topic of this seminar. The printing industry was perhaps the first to notice the transformations occurring in academic publishing as a result of the Internet and the Web. Our printing company, The Sheridan Press in Hanover, Pa., has meticulously been following the trends, to ensure its competitiveness despite the inroads on traditional printing markets by the Internet. Jason Clurman, our presenter today, is an External Sales Representative of the Sheridan Group, Journal Companies (Sheridan Press, Capital City Press, and Dartmouth (U.K.) Journal Services). One of his major responsibilities, apart from making sales [responsible for over 5 million of Sheridan’s business], is to analyze market developments and how they affect publishers. Jason, the floor is yours.

Association Communication What’s happening in the publishing industry How can associations adapt to these trends Impact on authors Communication about communication

Type of communication Academic Professional Publicity Web Broadcast mail Speaking Engagements

Type of communication Academic

Economy and communication Industry trends The state of our economy Online vs. print Open access

How associations adapt What ACSM is doing What others are doing

Impact on authors Writing an article Preparing artwork Submitting an article

Communication about Communication Survey results Inter-MO Intra-MO