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% Agree or Strongly Agree Newspapers, Outdoor and Radio are Lacking True “Breakthrough” Power for Political Advertising % Agree or Strongly Agree A18+ A18-34 A25-54 A55+ Republican Democrat Independent Outdoor billboards don’t give me enough information about a political candidate 64% 61% 62% 71% 67% 63% 61% Outdoor billboards help keep political candidates on the top of my mind 27% 33% 29% 15% 22% 32% 21% Printed Newspapers keep me up to date on latest political information 47% 42% 46% 56% 43% 51% 48% Political ads on the radio all seem the same to me 46% 51% 49% 43% 51% 43% 48% I typically learn more from radio ads than TV ads 19% 26% 21% 9% 20% 20% 18% Source: VAB / Research Now Poll of Registered or Likely Voters Adults 18+; April 2016; Top 2 box agree