REGIONAL / NATIONAL TOURISM PORTALS Sasha Gavrilovic, CEO sasha@exploringmacedonia.com

What is ExploringMacedonia.com? National Tourism Portal Self-sustainable PPP – Public Private Partnership Destination sales and marketing DMC – Destination Management Company Implemented IT solutions that helps tourism industry

Basic function of the Portal PROMOTION Of the country Of Portal members (DTSP) ON-LINE SALE & PAYMENT Accommodation, transport, tours etc. SUPPORT 24/7 human respond QUALITY MARK STANDARD Coordinator for implementation of Quality Mark

National approach Benefits Efficient sale Selling experience, not just rooms & cars Promoting value add tourism services Customer Support Dynamic update of offers (last minute) Fresh content Challenges Expensive promotion Small offer Short overstay Difficult connections and access Smaller target market Less web impressions

Regional approach

Regional approach Benefits Cheaper promotion Variety of travel offer Longer overstay Easier connections and access to the region Bigger and new market More web impressions Challenges Efficient sale Selling micro destinations Customer Support Dynamic update of offers (last minute)

Connection of Regional and National portals Regional Portal Promotion National portals Cross border activities Regional Events Regional Companies Standards Sales Regional tours Cross-border transfers and transport National Portals Nature & Culture Local events Local companies Local tours Accommodation Rent-a-car Customer Support Quality Mark

REGIONAL / NATIONAL TOURISM PORTAL Thank you! Sasha Gavrilovic, CEO sasha@exploringmacedonia.com