Norm Leppla, Rebecca McNair and Dan Sonke Increasing Adoption of Reduced Risk Practices in the Production of Woody Ornamentals Norm Leppla, Rebecca McNair and Dan Sonke UF, IFAS, IPM Program http://ipm.ifas.ufl.edu.

Status of Project History of project- Cherry Lake, IFAS, IPM Institute of North America, EPA (11/07/02) Market-driven- Customers for IPM plants Voluntary- Market niche, reduced risk Working Group- Growers, IFAS, IPM Institute, EPA, DACS, FNGA, Others Timetable- Two years (see grant proposal) Florida Application- Region, Nation

Objectives of the Project To create a measurable increase in the number of producers of woody ornamentals using reduced risk practices and products by creating a credible IPM certification program Create a multi-stakeholder working group to provide oversight and direction Draft general, region-specific guidelines or standards Draft quantitative evaluation criteria specific to woody ornamentals in Florida Provide incentives for use of reduced-risk options Train independent inspectors to evaluate applicants Create educational materials to inform consumers about IPM and the accomplishments of certified producers

Eco-Labeling Components 3rd Party Auditor Certification Eco-Label Chain of Custody Standards Education & Outreach Marketing

Content Components Pesticide Risk Reduction BioIPM Adoption Standards Pesticide Risk Reduction BioIPM Adoption Fair Return to Growers Transparency Soil & Water Conservation Under Consideration Social and Energy

Eccounting System Principle: Pesticide Risk Reduction Criteria: Pesticide Toxicity by Land Area Standard: 1200 Toxicity Units per Acre Metric: Toxicity Units

Eccounting System 10% Better Toxicity Score

Eco-Label Eccounting Example