C2 GPS Operations Best Practices By Capital Area 1 of 20

Capital area Welcome to Capital Area 2 of 20

Your “destiny” awaits Using Social Media for Recruitment and Alignment of Systems 3 of 20

Child care and career center contracts 4 of 20

The problem Child care and Career center contracts: Under – Expended Under – Enrolled “Traditional” methods of outreach were not efficient or effective Word of mouth Letters Emails Flyers at community partner organizations Limited Board support for contractor outreach campaigns 5 of 20

What do we need Better Integration of Child Care and Career Center Services “Sharing” Customers Achieving mutual outcomes – stability and early childhood education for the children and earning potential and employment stabilization for the parents 6 of 20

Your “destiny” awaits 7 of 20

Who is destiny 8 of 20

Adding a little flavor 9 of 20

Aligning destiny’s goals with c2’s mission and values Our Mission is to add value for our customers by delivering results. Our Values include… Respect Communication Customer Engagement Ingenuity 10 of 20

The power of facebook engagement 11 of 20

Immediate results Over 95,000 views Over 900 engagements resulting from the post Over 100 applications for immediate childcare enrollment received 12 of 20

Are we done? 13 of 20

Long term alignment Universal Services Application / Holistic Enrollment Approach 14 of 20

Long term alignment – training and career services 15 of 20

Long term alignment – Wioa and ccs 16 of 20

strategy Social Media Specialist is a Career Counselor Career Counselor is cross-trained in general child-care eligibility One point of contact for potential eligibility determination Provides a warm intake and warm handoff Navigates the customer to all appropriate services available 17 of 20

Projected outcomes 18 of 20

Projected outcomes Adding value by delivering results: Reducing time from application to enrollment Increasing service delivered Enrollment goals Expenditure goals / benchmarks Decreasing repeat / duplicative visits 19 of 20

BAM! Triage… 20 of 20