TOP 10 TRENDS ON THE PHARMA INDUSTRY HORIZON NJE-AAA123-20050519- NJE-AAA123-20050519- TOP 10 TRENDS ON THE PHARMA INDUSTRY HORIZON 1 6 Industry consolidation will accelerate Shift to more serious tone in DTC advertising 2 7 Increased risk-sharing across development projects Increasing risk-sharing to the consumer 3 8 Continued separation of PC and specialty companies Increased Rx interest in Gx and other LCM 4 9 Increased pricing and regulatory pressures in Europe Continued productivity and cost transformation 5 10 Slow, steady experimental re-engineering of commercial model Drug safety and healthcare compliance ???