How To Stand Out Your Business

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Presentation transcript:

How To Stand Out Your Business Globalisation brought about new challenges for all businesses Marketing is not a set of procedures. It is a state of mind (M. McDonald, 2007) No Business can argue that is not operating within the concept of Globalisation Strategy requires clear and deep understanding of the Market In the Ocean of similarities, only the best survive Case study: Video for Business Case Study: Northern Tool: Link: https://www.youtube.com/watch?v=LFtoypyCeFY

How To Stand Out Your Business Differentiation provides a clear competitive advantage Differentiation requires deep and efficient market research in order to extract the appropriate information Understanding competitors’ strategies is a strong management tool in order to implement strategies Differentiation is far from being an easy task to achieve. It takes time, money, and a lot of expertise Easy Jet and Ryanair are fine examples of Differentiation in the Aviation sector

How To Stand Out Your Business Product differentiation is a massive issue in the attempt and process to Stand out your Business Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market In UK, Tesco has extended its product line available offering more than 40.000 unique products Emirates developed new services and thrived in an extremely competitive business sector Product Differentiation provides Business Value and Brand Loyalty

How To Stand Out Your Business Efficient Service delivery is a core element for all businesses Service must be done through a clear set of procedures After-Sales Service must be a priority for all businesses, for both Products and/or Services Make sure you have a clear Industry undestanding Do not underestimate customer feedback. Is a major issue and contemporary organisations seek to gain customer feedback

How To Stand Out Your Business Efficient Communication is crucial for Businesses. No matter how good the product/service is, poor communication will ‘kill’ it Identify opportunities in order to gain a competitive advantage Develop a sound Marketing-Mix strategy. Is crucial and should be a top-priority Choose Human Resource based on professional criteria and not on sentimental base Invest in Information Technology (IT)