James Lennon”

“we always do the right thing and we never give in” Our motto… “we always do the right thing and we never give in” …we’ve built our reputation on this. European division is part of a $3.8bn turnover global organisation with over 15,000 colleagues. Offices throughout the UK including Birmingham and London. Founded in 1975 in the UK; now an £87m turnover business with 800 colleagues working with clients in countries throughout EMEA, APAC and NA. Working in both private & public sectors and with organisations in key industry sectors.

We help our clients drive more business value in delivering an Integrated Customer Experience with Data and Digital at the heart of what we do

Analysis, Insight & Knowledge Customer and Capability Strategy Location Optimisation Tech Integration & Managed Services Multi-Channel Campaigns Consumer Data Digital Design & Build

REAL-TIME ALWAYS ON PERSONALISED REWARDING WE’RE Demanding Brands provide A joined-up Experience…

88% 58% 63% ‘IMPROVED CUSTOMER RETENTION & BRAND LOYALTY’ ‘JUST BEGINNING TO DEVELOP CUSTOMER EXPERIENCE STRATEGIES’ 63% ‘DATA/CUSTOMER INSIGHT CRITICAL TO DELIVERING AN INTEGrATED CX’

1 GET INFORMED… & CURRENT CUSTOMER BEHAVIOUR CAMPAIGN PERFORMANCE

2 DESIGN X-CHANNEL CAMPAIGN PLANS AT CUSTOMER / SEGMENT LEVEL

3 GENERATE A VALUE CASE & ROADMAP FOR DOING THIS

DISPARATE DATA SOURCES 4 INTEGRATE CLEAN OPERATIONALISE DISPARATE DATA SOURCES

5 IMPLEMENT MULTI CHANNEL CAMPAIGNING TOOLS, INCLUDING WEB EMAIL CALL CENTRE STORE

6 CONFIGURE AUTOMATED CAMPAIGNING COMPONENTS,

RECOMMEND THE NEXT BEST ACTION FOR THE INDIVIDUAL… 7

8 …AND CREATE AND EXECUTE PERSONALISED MULTI-STAGE CAMPAIGNS

9 MONITOR AND OPTIMISE IN LIFE (REAL TIME OR BATCH) AND CREATE A CONVERSATION HISTORY

10 REVIEW PERFORMANCE AND FEEDBACK RESULTS AND GET READY FOR THE NEXT THING

SUMMARY 1-2-3 1 2 3 4 5 6 7 8 9 10 EVALUATE PLAN IDENTIFY VALUE INTEGRATE CONFIGURE 10 6 7 8 9 1-2-3 AUTOMATE RECOMMEND EXECUTE MEASURE OPTIMISE

jlennon@caci.co.uk www.caci.co.uk 07515 935928