Discussion Questions: Did you watch the Olympic Games this summer? If so, did you use social media to interact with friends to talk about the.

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Discussion Questions: Did you watch the Olympic Games this summer? If so, did you use social media to interact with friends to talk about the Games? How does this infographic help illustrate the concept of sports and entertainment marketing? Who do you think might be interested in the information presented in this infographic? Why would it be valuable to them?

Discussion Questions: Why do you think soccer, basketball and volleyball were the most popular sports being discussed on social media platforms? Why would that matter to the sport governing bodies and/or potential advertisers? Do you think social media enhances the overall fan experience in sports & entertainment? Why or why not?