Membership Best Practices Simple Ways to Grow Your Club PDG Brent D. Rosenthal Zone 30 Assistant Rotary Coordinator – Membership

Attracting New Members Know and promote the unique benefits and value of Rotary membership. Share your Rotary story! Invite people to a club meeting or event – and make sure it’s fun! Make sure your club has a friendly atmosphere with opportunity for fellowship (exciting programs are a plus but not necessary).

Best Practices Learn what potential and current members’ passions are and what they want from Rotary membership. Do not bring in new members who won’t fit in (refer them to other clubs!). Pre-induction disclosure of expectations and obligations of Rotary membership.

More Best Practices Immediately train and orient new members to the club and to Rotary; Immediately involve new members in activities consistent with their passions. Groom new members for leadership roles. Obtain continual feedback from members about satisfaction with the club and its activities. Make changes to ensure members’ continued satisfaction: projects, activities, meeting time and location, even club traditions!

More Best Practices Strive to be strong in all Five Avenues of Service – consider adopting a Touchpoints program. Monitor member participation and intervene. Increase your club’s “value proposition” – focus on value to members. Embrace change as good! Cultivate an atmosphere of entrepreneurship, progress, optimism and excitement. Membership growth is a matter of whole club excellence, not just numbers!

THANK YOU! For more information… PDG Brent D. Rosenthal Assistant Rotary Coordinator, Zone 30 brent.rosenthal1@gmail.com (614) 595-8424