MARKETING IS LIKE SPEED DATING JULY 2012 MANAGERS PRESENTATION Speed Dating Marketing.

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Presentation transcript:

MARKETING IS LIKE SPEED DATING JULY 2012 MANAGERS PRESENTATION Speed Dating Marketing

First Impression Attire Manners Confidence Male vs. Female Speed Dating Marketing

Be Prepared Research people that might be there that you want to meet Psyching yourself up Speed Dating Marketing

Name Tags What should it say Where do you wear it What others tags tell you Speed Dating Marketing

Introducing Yourself How to make your approach Shake hands Look directly into eyes Clearly say your name and LLME Ask the individual who they are/what they do (if they dont ask you first!) Speed Dating Marketing

Elevator Speech Why it should be short What it should include (and shouldnt) Personal/emotional element (storytelling) Why is LLME different? When and where to use it Speed Dating Marketing

Asking Questions What, where, how and why Analyze what they need Speed Dating Marketing

Responding How you and LLME can help – ONLY IF APPROPRIATE If you dont know the answer, thats OK – but find out Doesnt has to be LLME related Speed Dating Marketing

Asking for a Business Card Always have some with you It is easier to receive, then give. Speed Dating Marketing

Group Exercise Speed Dating Cocktail Party Introduction & Chit Chat

Who do you want to date meet? What work do you want to do? What types of clients does LLME want Research Speed Dating Marketing

Where to meet your fiancé targets and contacts/referral sources Professional organizations (yours and your targets) Business meetings and receptions Off the clock gatherings Doing what you enjoy Seminars/educational/organization programs Airports, garages, train stations Speed Dating Marketing

Follow-up strategies to do NOW Dating…

Initial Follow-Up Write on business card Add to Outlook (or other) LinkedIn Connection Send an , or a handwritten note, or…? Add to LLME mailing/e-blast list(s) How to effectively use the firms materials Speed Dating Marketing

Are We Compatible? Is it a target Is it a good client for LLME Speed Dating Marketing

Plan your next date meeting Sit next to at organization or business meeting Meals (alone or with mutual acquaintance and/or LLMEer) Professional event invite Personal event invite (may/maybe not) New business meeting (bring someone else – you are not alone!) Speed Dating Marketing

Follow-up Strategies to do NOW and continue to do LATER Courting…

Learn About Their Business Google Newspaper Trade pubs Trade industries LinkedIn Twitter Facebook Speed Dating Marketing

Learn More About the Person Google LinkedIn Facebook (caution) Newspaper Trade pubs Trade industries Twitter Speed Dating Marketing

ETC. Introduction to other LLME professional(s) Refer business Keep in touch Send info of interest Check in Ask questions, show an interest (and listen!) Speed Dating Marketing

Getting Engaged (or asking for the business) Asking existing clients vs. asking prospects Be comfortable, clear and direct Ask for the opportunity to propose How to ask Handling rejection Can I ask again? If you have a need in the future Speed Dating Marketing

Group Exercise Proposing (Asking for the Business)

Wrap Up Thank you! Teresa Warren President Facebook: facebook.com/tw2marketing tw2marketing.com