BRANDING Presented by Kimberly Stevens MODULE XII Independently owned and operated

BRANDING Branding NPI/GPI Branding yourself as an expert Lunch-n-Learn New agent classes Continuing Education for your realtors

Branding materials, web and social media

?’s to help you develop your BRAND Why should someone use your company? Should customers pay more to use your company? How do you differ from your competitors? Does your company have the best inspectors? Does your company provide the best service? Is your company large enough and flexible enough to work customers in on short notice? Are you giving customers a reason to use your services?

Position your company for branding There are generally three ways to position your company: Quality: Rolls Royce or Mercedes Benz are examples of premium automobiles Service: Chic Filet consistently ranks high is customer service and satisfaction Lowest price: Wal-Mart and Big Lots compete on lowest price Be clear about your brand and where you position your company. National Property Inspections, Inc. suggests you never compete on lowest price but compete on best service and best quality.

What Makes NPI Unique? Computer generated report with digital photos w/summary printed onsite Report e-mailed to Realtor and client at the end of the inspection $1,000,000 E&O policy with Realtor referral protection Free Wi-Fi Hotspot created during inspection – Bring your computer Free/Discounted Security System provided by a national company Free Basic Home Systems Manual Free 90 day Limited Home Warranty Free Termite Inspection and Letter Free Appliance Recall Check Free De-winterization with full fee home inspection Free Pre-inspection “Buy with Confidence” yard sign Free Pre-listing Re-inspection 200% Satisfaction Guarantee

Book Lunch & Learns 1) Ask Broker in person or in an email if you can hold one 2) Lunch; sub sandwiches, Chinese food or pizza, bags of chips and bring a cooler with water bottles and cookies 3) Provide a space agents get to spend time with you and see you as a kind, trustworthy and professional expert.

Benefits of Lunch and Learns Time to start and __________________with agents Brokers see you as an educator for their team Agents are more likely to give you referrals Become a part of the________________ in the office

Requirements for agent CE credits Each state has different requirements. You may use the presentations in any way you choose; however, if you are trying to get CE credits for your classes: Read all the information available in the CE folder for your state. 2) Call Bill Erickson at 800.333.9807, Ext. 19. He can provide you with additional forms you may need and specific rules you must follow.

Booking CE Courses ________________________to promote your CE Class Familiarize yourself with room and tech for class Have agents confirm their attendance Practice____________and______________ out loud, video tape yourself, review and redo Determine snacks and drinks to bring Print certificates to hand out to agents, bring give-aways

Book and host new agent classes Contact Brokers and let them know you are willing and available to teach a class or one to one with new agents: How to choose and qualify an inspector (insurance etc.) How to read and review reports, different types to expect Red flag items to watch for and avoid in house hunting How to prepare sellers and their homes for inspections How to prepare buyers for inspections and expectations Inspectors shouldn’t offer purchase or negotiation advice

Benefits of new agent classes Time to start_________________________ with agents Brokers see you as an educator for their team New agents are not typically loyal to anyone yet New agents are more likely to give you referrals

Questions, answers & share time Thank You! Questions, answers & share time Contact Kimberly Stevens with questions or to discuss your strategy 402-658-5939 Calls Mon-Thurs Text or email me anytime! 