TV Is In The Driver’s Seat When It Comes To Influencing Likely Buyers To Take A Test Drive At Their Local Dealership Source: VAB Automotive Likely Buyers.

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Presentation transcript:

TV Is In The Driver’s Seat When It Comes To Influencing Likely Buyers To Take A Test Drive At Their Local Dealership Source: VAB Automotive Likely Buyers Study, November 2016; Base: Adults 18+ who intend on purchasing/leasing a vehicle in next 6 months. Q25. Which of the following types of ads may have influenced you to take a test drive at your local vehicle dealership? Sports / Luxury Buyer= “looking to purchase/lease a sports or luxury vehicle in next 6 months;” Economy Buyer= “price point and incentives/specials/rebates are the top influences on purchase / lease decision.” 1