Implementing the Pollution Prevention Act of 1990 Leading Every Firm to Stewardship John Calcagni & Dan Ahern US EPA Region IV Environmental Summit, Atlanta GA May 9, 2006 Frequently, presenters must deliver material of a technical nature to an audience unfamiliar with the topic or vocabulary. The material may be complex or heavy with detail. To present technical material effectively, use the following guidelines from Dale Carnegie Training®.   Consider the amount of time available and prepare to organize your material. Narrow your topic. Divide your presentation into clear segments. Follow a logical progression. Maintain your focus throughout. Close the presentation with a summary, repetition of the key steps, or a logical conclusion. Keep your audience in mind at all times. For example, be sure data is clear and information is relevant. Keep the level of detail and vocabulary appropriate for the audience. Use visuals to support key points or steps. Keep alert to the needs of your listeners, and you will have a more receptive audience. 2/23/2019

Why Do We Need the P2 Act? In a perfect economically efficient world, adoption of source reduction strategies would be complete and immediate. In your opening, establish the relevancy of the topic to the audience. Give a brief preview of the presentation and establish value for the listeners. Take into account your audience’s interest and expertise in the topic when choosing your vocabulary, examples, and illustrations. Focus on the importance of the topic to your audience, and you will have more attentive listeners. 2/23/2019

Why Do We Need the P2 Act? In this world significant obstacles exist: Inertia Need for Capital Lack of Knowledge/Expertise Customer/Product Specs Regulatory Obstacles In your opening, establish the relevancy of the topic to the audience. Give a brief preview of the presentation and establish value for the listeners. Take into account your audience’s interest and expertise in the topic when choosing your vocabulary, examples, and illustrations. Focus on the importance of the topic to your audience, and you will have more attentive listeners. 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

Role of EPA and States in Developing P2 Solutions Sponsor Research (e.g. DfE) Provide and Support Forums to Create Partnerships (e.g. GSN, H2E, Green Hotels) Nurture New P2 Technology by: Providing Accurate Information Verifying Vendor Claims (e.g.ETV) Allowing for P2 Solution in New Rules If you have several points, steps, or key ideas use multiple slides. Determine if your audience is to understand a new idea, learn a process, or receive greater depth to a familiar concept. Back up each point with adequate explanation. As appropriate, supplement your presentation with technical support data in hard copy or on disc, e-mail, or the Internet. Develop each point adequately to communicate with your audience. 2/23/2019

Role of EPA and States in Marketing P2 Solutions Once the P2 technology exists, States and EPA primary mission is to: Accelerate the Diffusion of P2 Technology in the Marketplace Different strategies work best with different types of firms States and EPA need to tailor their efforts to address these differences Determine the best close for your audience and your presentation. Close with a summary; offer options; recommend a strategy; suggest a plan; set a goal. Keep your focus throughout your presentation, and you will more likely achieve your purpose. 2/23/2019

Characteristics of Early Adopters Strong environmental ethic and/or seeking technological competitive edge Use environment to distinguish their products from competitors Recognize value in being first to market Recognize and value P2 vs. abatement 2/23/2019

Characteristics of Early Adopters (Cont.) Technically competent Integrate EMS into strategic plan Value autonomy and ability to move quickly Willing to undertake “risky venture” but desire understanding if it fails 2/23/2019

Interests of Early Adopters Access to Senior Policy Makers Permitting flexibility Recognition 2/23/2019

Characteristics of Mainstream Businesses More sensitive to risk of change than its rewards Believe their operations are “efficient” Get most tech and regulatory information from trade associations and vendors Don’t want to be the first or last to adopt new technology 2/23/2019

Characteristics of Mainstream Businesses (Cont.) Consider themselves good environmental citizens if they comply with the rules EMS adopted because of external needs Cost/Benefit decisions made based on quantifiable benefits only Production Manager/Owner makes all important decisions 2/23/2019

Interests of Mainstream Businesses Remaining in compliance Remaining competitive Not taking “foolish” risks Addressing Action Forcing Events 2/23/2019

Characteristics of Laggards No appreciation or understanding of environmental issues Limited technical capability Proponents of “If it isn’t broken don’t fix it” No or limited capital availability Disproportionately small businesses 2/23/2019

Interests of Laggards Addressing crises as they happen Limiting capital expenditures Avoiding change Staying “below the regulatory radar” 2/23/2019

Strategy for Advancing Pollution Prevention Target specific sectors or industries Target Early Adopters first Address Mainstream with incentives until tipping point (20-30% penetration) is reached Change emphasis to regulatory/permitting compliance Move to enforcement for Laggards 2/23/2019

Base P2 Program Once a problem is targeted: Web Outreach and Technical Assistance Publish and promote Case Studies Coordinate with regulatory, enforcement, and permitting programs Promote EMS 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

Encourage Early Adopters Stewardship Awards Advisory Committee Membership Regulatory and Permitting Flexibility Access to Senior Management 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Senior Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

Encourage First 20-30% of Mainstream Trade Assn/Vendor Outreach Customer Outreach Demonstration grants Tax Credits Regulatory Flexibility 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

Push Rest of Mainstream Supplement Base P2 program with: Regulatory Compliance Permitting Requirement EMS Programs Enforcement/SEP 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

The Adoption Process Identify and Develop Solutions Vendor Solutions EPA Research (e.g. DfE) Partnerships (e.g. H2E, GSN, Hotel Programs, etc) Encourage Early Adopters   Stewardship Awards Advisory Committee Membership EMS Programs Sr. Mgmt Access Accelerate Adoption by First 20-30% of Mainstream Trade Assn Outreach Vendor Outreach Customer Outreach Demo Grants Tax Credits Accelerate Adoption by Entire Mainstream Technical Assistance Web Outreach Publish Case Studies Regulatory Activity Permit Activity Enforcement/SEP Enforce Against the Laggards Targeted Inspections Compliance Asst. SBA Assistance Enforcement 2/23/2019

Enforce Against Laggards Target Inspections Provide SBA and Compliance Assistance Enforcement Action 2/23/2019

Measurement Pounds Reduced a weak but only reasonably available indicator Publicly available Gov’t data too late to be useful Trade assn and trade press data best for measuring progress Anecdotal data from sources useful for setting benchmarks for individual firms 2/23/2019

Conclusions Most of these methods have been applied and shown to be effective. Targeting in an integrated and comprehensive manner will increase effectiveness. Greatest needs are: improved coordination with media specific programs and development of useable and real-time benchmarks and measures of progress. 2/23/2019