Review session.12. November 27.07 Prepared by: Jacky Cahyadi, S.Sn. Brand identity session.12. November 27.07 Review Prepared by: Jacky Cahyadi, S.Sn.

Brand>Identity>Logo Visual Communication Design 02 .session.12

Brand Identity Visual Communication Design 02 .session.12

Type of Brand Publication Brand Team Brand Company/Corporate brand Digital Brand Ingredient Brand Organization Brand Service Brand Type of Brand Event Brand Destination Brand Program Brand Certification Brand Membership or Club Brand Personal Brand Environment Brand Visual Communication Design 02 .session.12

Visual Communication Design 02 .session.12

brand Brand Identity needs identity Visual Communication Design 02 .session.12

Visual Communication Design 02 .session.12

typographical elements of a brand identity need to support All graphical and typographical elements of a brand identity need to support the positioning of a brand and fit with each other. Visual Communication Design 02 .session.12

If this is achieved The identity will be Distinctive Flexible Relevant Visual Communication Design 02 .session.12 Relevant

Brand positioning Applications Secondary Identity Elements Primary Identity Elements Brand positioning Visual Communication Design 02 .session.12 Applications

Primary Identity Elements are designed name, logo/logotype, Colors. Visual Communication Design 02 .session.12

Secondary Identity Elements are developed image style, type style, layout style, tone of voice, color palette, brand hierarchy system. Visual Communication Design 02 .session.12

These secondary elements are usually the ones that, when put together and applied creatively, provide the highest degree of differentiation Visual Communication Design 02 .session.12

Visual Communication Design 02 .session.12

Visual Communication Design 02 .session.12

logo visual key provides a the full expression Secondary elements While the provides a visual key to the brand world, the full expression of the identity only comes to life through the use of the Secondary elements Visual Communication Design 02 .session.12

A logo alone cannot do all the work. Once the brand elements are in place, they can be flexibly applied throughout various media to achieve the right expression and tone of voice for the brand. Visual Communication Design 02 .session.12

Visual Communication Design 02 .session.12

Tone of voice What is? Signalling Informative Official Decorative Promotional Next the examples of Tone of Voice for a public transport brand Visual Communication Design 02 .session.12

Signage Bus/Taxi Stop Signalling Visual Communication Design 02 .session.12

Guide info (literature) Maps Info Timetables Website Signage Guide info (literature) Maps Info Timetables Website Informative Visual Communication Design 02 .session.12

Annual Report (Literature) Company Profile (Literature) Stationery Kits Website Official Visual Communication Design 02 .session.12

Decorative Vehicles Outside and Inside Uniforms Tickets Service Counter Decorative Visual Communication Design 02 .session.12

Promotional Advertising (Print Ad, Electronic Ad) Brochures, Leaflet Posters Merchandises Promotional Visual Communication Design 02 .session.12

to get consistent used or implementation of a brand identity need the brand identity visual system basic guidelines. It called Graphic Standard Manual Visual Communication Design 02 .session.12

Visual Communication Design 02 .session.12

Visual Communication Design 02 .session.12

Visual Communication Design 02 .session.12

THANK YOU THE MANNER OF AN ARTIST IS ESSENTIALLY INDIVIDUAL; THE METHOD OF AN ARTIST IS ABSOLUTELY UNIVERSAL, THE FIRST IS PESONALITY, WHICH NO ONE SHOULD COPY; THE SECOND IS PERFECTION, WHICH ALL SHOULD AIM AT. –OSCAR WILDE THANK YOU Visual Communication Design 02 .session.12