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www.copleycomputing.weebly.com for extra revision materials The 4 P’s of Marketing Price Product Which of the above do you think is most important to Hik U? Refer to the scenario…

www.copleycomputing.weebly.com for extra revision materials The 4 P’s of Marketing Promotion Placement What is the difference between Promotion and Placement for Hik U?

www.copleycomputing.weebly.com for extra revision materials Market Research Primary Research Secondary Research Hik U do not regularly use their website, how can they find out if customers are happy with their products?

www.copleycomputing.weebly.com for extra revision materials Market Sector Can you name some different types of market sector? What market sector does Hik U fit into? Give reasons…

www.copleycomputing.weebly.com for extra revision materials Sources of Finance Internal External As Hik U wish to move into Europe, how could they finance this initiative? Give reasons…

Costs, Revenue and Profit www.copleycomputing.weebly.com for extra revision materials Costs, Revenue and Profit From your notes, write down a definition for the following terms: Costs Revenue Sales Profit Loss Break even From the case study, can you think why sales may be more important to Hik U than profit?