Is PR an Anti-Thesis of Journalism?

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Presentation transcript:

Is PR an Anti-Thesis of Journalism? The publics in Journalism Journalism is nothing without Public PR can survive without Journalism Journalism can’t exist without PR Ashok Kumar Sharma, D.Phil.

Who buys Social Media, Micro Blogs, Blogs, Streaming and Media Sharing? Public created stuff is possible Journalism created public not possible Public or Citizen Journalism is more credible “Public Related NEWS Related Public” Website clicks dominate the modern journalism No PR possible using clicks only Ashok Kumar Sharma, D.Phil.

There’s Public Interest Journalism but not vice versa. Why? Public interest journalism could be considered the antithesis of media’s darker side, which includes fake news, propaganda, censorship and voyeurism. The outcomes of public interest reporting can expose corruption, launch royal commissions, remove improper politicians from office, and jail wrongdoers. Ashok Kumar Sharma, D.Phil.

The Difference Between PR and Journalism? PR practitioners have more mediums than Journalists to communicate their messages, including newspapers, magazines, radio, television and social media. That makes the PR far more powerful and superior than the journalism. The PR has more employability potential than the journalism only. Ashok Kumar Sharma, D.Phil.

What a PR and a Journo BOTH Do? Inform the public, Influence the public opinion Advocate various causes Convey some message to their audience Use more than two mediums Ashok Kumar Sharma, D.Phil.

Rise of Social Journalism Just think What caused this abrupt growth? Is it need to relate? Need to report? Need to share? Feel good? Feel like a journalist? Ashok Kumar Sharma, D.Phil.

Why PR People Better than the Journalists The PR people value feedback Their Business expanding Know a lot about journalism More friendly & social Ready to answer Want a credible and great story Ashok Kumar Sharma, D.Phil.

Imagine whose job more unsafe? Never behave aggressively Remain popular mostly Career transitions are smoother Better career growth, rise and perks A PR normally manages many journalists No abrupt career loss Ashok Kumar Sharma, D.Phil.

Journalism & Mass Communication have 10X Employability Ashok Kumar Sharma, D.Phil.

Thanks a lot for listening Now we are open for questions and answers. You may get personal audience for free at my mobile 9650699996 Email : admin@ashokkumarsharma.com Blessings Ashok Kumar Sharma, D.Phil.