#YDF2017

Using Behaviour Change Techniques Dr Fiona Fylan Brainbox Research

The good old days

It’s simple

Really?

Guidance for the road safety community

10 steps Define the problem and target audience Understand the context Use a behaviour change theory Define the objectives Select appropriate BCTs Apply behavioural insights Build the intervention Pilot and adapt Describe the intervention Evaluate

Theory

More effective BCTs Instruction Incompatible beliefs Setting and reviewing goals Problem solving Action planning Feedback Monitoring Social support Information about antecedents Information about consequences Cues Anticipated regret Practice Habit Imagining future outcomes Restructuring the environment

Behavioural insights People don’t like losses People prefer to do nothing People can be primed People are social People believe it won’t happen to them People create stories

Evaluation The different approaches Advice on design Focus on RCTs A little bit on analysis A pragmatic approach Reporting interventions

The guide

Why you need this guide Intuition does not work Build on what others have found out Gives you inspiration Contribute to the evidence base Saves time and adds credibility It’s very very useful

Where? Don’t waste time and money Evidences what you do: protects and attracts Easy to download, easy to use

#YDF2017