The Dawn of Mass Culture

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The Dawn of Mass Culture 8.4 Notes The Dawn of Mass Culture

I. American Leisure Americans fought off city congestion and dull industrial work with: Amusement Parks – constructed on outskirts of cities. a. 1st was Coney Island in NYC (1884) Bicycling and Tennis - were also popular activities New Snacks – Hershey Bars & Coca-Cola

Leisure cont… Boxing and baseball were top spectator sports 1st World Series held in 1903 African-Americans were not allowed in majors – created Negro League

II. Spread of Mass Culture Art galleries, libraries, books and museums brought new cultural opportunities. NEWSPAPERS – Joseph Pulitzer and William Randolph Hearst pioneered sensational newspapers Most people read light fiction a. “Dime novels” b. Mark Twain was a popular author

III. New Ways to Sell Goods Shopping Centers – 1st in Cleveland, OH Department Stores – 1st was Marshall Fields in Chicago “Give the lady what she wants” Chain Stores - Woolworth Advertising – ads were everywhere, including barns, houses, billboards and ROCKS! Catalogs – Sears & Montgomery Ward Rural Free Delivery (RFD) – 1896 Post Office brought packages to any home

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