Marketing Research AUBG Library Resources Gergana Georgieva Information Literacy Librarian February, 2009

Google-Generation’s Search Habits Push the button,and… There is lots of free information on-line Business Information is expensive and difficult to find

Today you will learn: To distinguish between secondary and primary data How and where to find secondary data and how to evaluate it What are the basic steps of research How to get help

Types of Data

Types of Data – Continued

Advantages and Disadvantages of Secondary Data Can be obtained quickly Is inexpensive Is usually available Enhances primary data collection Can sometimes achieve the research objective DISADVANTAGES Incompatible Reporting Units Measurements Unit Do not Match Class Definitions Are Not Usable Data Are Outdated

Locating Secondary Data Sources AUBG Library webpage/ www.aubg.bg/library

Steps of research Identify and develop your topic Find background information Use the online catalog to find books Find periodicals articles (print and electronic) Find Internet resources Evaluate what you have found Cite what you find using a standard format for your bibliography

Background Information Reference Sources Dictionaries Encyclopedias Directories Statistical Sources Biographical Sources Legal Sources Almanacs, Manals and Handbooks Reference books bring together facts from a vast number of sources and arrange them for fast and convenient use. They serve the information hunter in two different ways: either they supply the information directly, or they point the way where the information can be found.

Books Provide: Depth Authoritative detail Multiple viewpoints Additional sources Limits: Time Timeliness

The Catalog An online database that provides the citations and locations of all materials in the library AUBG Library Catalog Types of searches: Author Title Subject Keyword

Accessible through the library web page Electronic Books – NEW!!! An e-book collection of 37,000 full-text books of all academic subject areas. Accessible through the library web page

Periodicals Types: Print: 300 titles in several languages (organized in the Periodicals section in alphabetical order by title) List of current periodicals Electronic: E-journal portal

Online Databases Publications and other resources that can be found in hard-copy or are from credible sources. Same articles as in the print version of a magazine or journal. Subscription Search options: Basic/Keyword search Advanced search Browse/Subject search Publication search It is important to understand what a database actually is and is not in order to achieve the best results in the shortest amount of time.  

Databases ABI Inform/Proquest DOAJ EBSCO/Host Databases JSTOR ScienceDirect World Bank databases

ABI/Inform Subject coverage: business, economics and finance, marketting, advertising, computers and more. Tracks business conditions, trends, management techniques, corporate strategies and industry specific topics More than 1000 business journals covered Fast access to information about over 60 000 companies Dates of coverage: 1971 – present

ProQuest Central 11,000 titles over 8,000 titles in full-text. It serves as the central resource for researchers at all levels in all markets. Over 160 subjects areas are covered extensively including: business and economics, health and medical, news and world affairs, technology, social sciences and more ProQuest Central is the largest multidisciplinary database with over 11,000 titles, with over 8,000 titles in full-text. It serves as the central resource for researchers at all levels in all markets. Over 160 subjects areas are covered extensively in this product including business and economics, health and medical, news and world affairs, technology, social sciences and more

DOAJ It covers free, full text, quality-controlled scientific and scholarly journals. Aims to cover all subjects and languages. 3824 journals 1351 journals are searchable at article level. 249752 articles

EBSCO Full-text articles in Economics, Business, Finance, History, Geography, Philosophy, Psychology, Religion, Literature, Linguistics, Journalism,Computer science, Mathematics, Astronomy and more Company, Country, Industry reports. Others

EBSCO – Business Source Premiere full-text business database – all subject areas 3,300 scholarly business journals more than 1000 peer-reviewed business publications 300 of the top scholarly journals dating as far back as 1922 5000 company profiles Country economic reports 1,600 industry reports

EBSCO - EconLit American Economic Association's electronic database World's foremost source of references to economic literature Citations and abstracts to economic research dating back to 1969 Links to full text articles in all fields of economics including capital markets, country studies, econometrics, economic forecasting, environmental economics, government regulations, labor economics, monetary theory, urban economics and much more) More than 735 000 records

EBSCO – Continued Regional Business News -full text coverage for regional business publications Newspaper Source - 180 regional U.S. newspapers

JSTOR An electronic archive of scholarly journals, starting with the very first issue, some dating as far back as the 1600s. All subject areas

ScienceDirect ScienceDirect offers more than a quarter of the world's scientific, medical and technical information online. Over 2,000 peer-reviewed journals Hundreds of book series, handbooks and reference works Back to volume one, issue one

World Bank Databases Global Development Finance Global Economic Monitor World Development Indicators World Bank e-library

The Web Use search engines and internet directories to locate materials on the Web. Bulgaria-Web Directory Discipline-Specific Resources

Freely Available Internet Resources Identify the Industry SIC -- Standard Industrial Classification Search, from OSHA http://www.osha.gov/oshstats/sicser.html NAICS -- North American Industry Classification System http://www.census.gov/epcd/www/naics.html General Industry Information FedStats http://www.fedstats.gov/ Statistical Abstract of the U.S. http://www.census.gov/statab/www/ Free Annual Reports - The Public Register's Annual Report Service - PRARS http://www.prars.com/ FedWorld Information Network Home Page http://www.fedworld.gov/ U.S. Census Bureau http://www.census.gov/

Evaluating Secondary Data What information was collected? What was the purpose of the study? Who collected the information? How consistent is the Information with other Information?

Cite Most common styles of citing Citation Guides Electronic resources Modern Language Association (MLA) American Psychological Association (APA) Citation Guides Electronic resources Library webpage MLA Handbook for Writers of Research Papers St. Martin’s Handbook

Ask a Librarian At Reference/Circulation desk Monday-Friday 9.00-17.00 Virtual Reference By e-mail: libmail@aubg.bg By phone: 888 341/354 And more …

Thank you! Contact us: Tel.: (73) 888 341/354 E-mail:libmail@aubg.bg