BILLBOARDS. BILLBOARDS DESIGNED TO CAPTURE YOUR ATTENTION.

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Presentation transcript:

BILLBOARDS

DESIGNED TO CAPTURE YOUR ATTENTION

FOR DRIVERS: HOW MUCH ATTENTION IS SAFE ?

WHAT SHOULD ROAD AUTHORITIES Assessing Distraction of Vehicle drivers in Europe from Roadside Technology-based Signage WHAT SHOULD ROAD AUTHORITIES ALLOW? REGULATE? SUPPRESS?

APPROACH COMPILE existing practices, regulations and future developments INTERVIEW road authorities and advertisers REVIEW scientific literature RECOMMEND evidence-based practices 01 02 03

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Assessing Distraction of Vehicle drivers in Europe from Roadside Technology-based Signage 2017 - 2019