Capacity building and peer learning for investment promotion and economic development Powered by ANIMA under EBSO MED Emmanuel Noutary, General Delegate ANIMA Investment Network

EBSO MED ACADEMY The Economic Development Masterclasses

The Economic Development Masterclasses Objectives Improve the capacity of executives from economic development organisations in investment promotion and project management Create a network of high potential executives from these organisations to build sustainable relationships among them Support trainees (fellows) in developing a project for improving the services and strategy of their organization Implementing partners ANIMA Investment Network coordination with expertise from academy, investment promotion experts, Business France, Enterprise Greece, Enterprise Greece, CEI Piemonte (Italy), Promos (Italy), and host countries

The Economic Development Masterclasses Target audience C-Level executives of economic development organisations based in the Mediterranean countries Selected based on their profile, motivation and on the commitment of their organization Format Curriculum of 4 seminars taking place across the EU-MED countries, including benchmarking visits in each location 18 min. fellows per curricula + guests (10 max) Lecturers from peer organisations, experts and academy Impact Fellows awarded a university certificate by developing a project for their organization (new service, strategy, organization, etc.) Conditions 100% travel, accomodation, logistics and expertise covered by organisers Cost sharing fees apply to fellows and host organisations

TEDM Curricula C1. Facilitating inward investment / Rationale for Foreign Direct Investment Creation of joint-ventures Technology transfer agreements Organisation of sub-contracting   Industrial zones, free zones etc. Buildings, offices, real estate grants Module A. Context and stakes Local training programmes for qualified personnel Macro-economic aspects of FDI (world-wide, in the Mediterranean) Industrial restructuring and take-over opportunities Rating of Med countries (country risk) Opportunities for the region/ SWOT C2. Territorial marketing: structuring and promoting an attractive ecosystem Privatisation/PPP/BOT programmes Links between FDI and export (internationalisation of flows) EU-Med association agreements and their impact Module B. Building a favourable business environment for investment Module E. Strengthening the institutional framework Competitiveness rankings (Doing Business, IMD, WEF etc.) Investor’s site selection criteria Political and social stability What is expected from an investment promotion agency Legal framework Pillars of the investment promotion strategy: strategy, institutional framework, services Protection of the investor Mandates and governance of the investment promotion agency Taxation, repatriation of profits Organizing clear links with stakeholders and regional partners Social legislation IPA Management and staff Training of the workforce IPA management tools Venture capital and SME nurturing Importance of partnerships Real estate, infrastructure and "utilities" Facilities offered to executives (living conditions, int’al schools, culture) Module F. Defining the territorial marketing strategy Sectoral regulations for project approval Comparative advantages of the country and its investment sites Perception vs. reality: image conveyed by media and professionals Module C. Facilitating investment and exchanges The territorial marketing tools Location criteria for investors Analysing strengths, weaknesses, competition, threats and opportunities Importance of qualitative factors (personal experience and links, confidence, political stability of the system, consistency of speech vs. reality) Benchmarking the location Building a value proposition Discrepancies between the "official" framework and local practices Bureaucracy, red tape, other obstacles Module G. Leverage on the innovation ecosystem Technical barriers to commercial exchanges, freight transit conditions etc. Standards and qualifications Why innovation? Presentation of the ecosystem components Module D. Support to investors Maturity of MENA innovation The role of public sector Grants and financial aids Embed FDI and SMEs in the innovation ecosystem Tax exemptions Company creation: start-ups, business incubators, micro-credit, capital funds Module H. The communication strategy Company law Preliminary research (image, communications and media plan) Graphic charter and textual identity How to sell a country, a site, a sector? Examples of messages or campaigns developed by the IPAs Crisis management (how to provide a good image in a troubled environment?) Examples of offers for a project

TEDM Curricula C3. Organisation for detection and follow-up of investment projects C4. Project development and management: cooperation and fund raising   Module M. Cooperation funding: opportunities for territorial change Module I. Building a strategy Donors overview National Development Plans and FDI policy EU programmes and projects Identifying most promising sectors The project cycle Importance of sustainable FDI Formulating a concept note and a project proposal Setting priorities and goals Evaluation and watch on funding opportunities Key elements of the investment promotion strategy Case studies and group work KPIs, budget allocation, defining staff skills Impact assessment of projects Module N. Diagnostic: transform a territorial challenge into a project idea Performance review and annual report Cooperation project Management tools Identifying, collecting and analysing datas Drafting and analysing problems Module J. Investment generation Selecting a strategy and drafting an action plan Investment generation tools Case studies, group work and role play How to organize an economic intelligence service Module O. Designing and managing a project that match the objectives Investor targeting techniques Build a relationship with the investor The logical framework Due diligence, economic and financial analysis of a project Programming projects : resources, time and sequences The coordinator role Module K. Facilitation of investment projects Administrative and financial management Support the action through communication What kind of services is the investor expecting? Building the investment project facilitation process Investment projects management Module P. Assessing the project impact and capitalisation Project’s coordination Evaluation criterias Site visit preparation Planning and conducting an evaluation Preparing the contract (exchange of letters, contract) Drafting an evaluation report Success stories media communications   Sharing results and adopting recommendations Capitalising and sharing knowledge Module L. After-care Data on extensions (brownfields) vs. creations (greenfields) Transferring TEDM Project development and management curricula to professional environment Follow-up methods for prospects and projects (databases, etc.) The importance of nurturing companies after investment Cultural differences (e.g. Asian investors, Europe, US companies etc.) The after-sales service (information, news, facilitation, “clubs” for existing investors, taking care of expatriate families)

EBSO MED MANAGEMENT EXCHANGE AND TECHNICAL ASSISTANCE Peer learning programme

Peer learning programme Concept Bilateral technical exchange or knowhow transfer between EU and MED economic development organisations. Target Pairs of partners are selected based on their joint project, their motivation and on their commitment to capitalise on the knowhow transfer Implementing partners ANIMA Investment Network, Agence de l’Oriental (Morocco), AWEX (Belgium), Business France, Enterprise Greece, IED (Greece), CEI Piemonte (Italy), INSME (IT), Promos (Italy) Conditions 100% travel, accomodation, logistics and expertise covered by implementing partners Cost sharing fees apply to beneficiaries

Peer learning programme P1. Management exchange Objective The Management exchange programme aims at facilitating preliminary exchanges between two organisations prior to a cooperation initiative (exchange of experience, joint project, or technical transfer). Compensation of the cost of expertise of 6000€ (<> 15 days and includes all office and logistic costs related to sharing the expertise to the beneficiary) ; Covering of the travel and accommodation costs of the experts (up to 2000€); Beneficiaries Quality control and support to the beneficiary to manage the expert all along the process. The exchange programme benefits to economic development organisations from the South Mediterranean Countries. Organisations from the South Mediterranean as well as any other countries can participate as experts. Description The programme offers the following support: The follow up envisaged.  Matching with appropriate peer expert organisation, depending of the needs expressed; Compensation of the cost of expertise of 2000€ (includes all office and logistic costs related to sharing the expertise to the beneficiary) ;  P3. Peer technical assistance Covering of the travel and accommodation costs of the beneficiaries (up to 3000€). Application process The Peer technical assistance is a technical support provided by a peer organisation to another. It covers the implementation of a new service/ organisation/ tool within the beneficiary organisation. Application should emerge from beneficiary organisations. Application forms must include: The motivation for the exchange It can be a follow up to the Management exchange or the Peer review. Any peer organisation identified The follow up envisaged.   P2. Peer review : technical diagnostic The Peer review is a technical diagnosis delivered by a peer organisation to another. It can cover the general organisation of the institution or the analysis of a specific service or directorate. Compensation of the cost of expertise of 12000€ (<> 30 days and includes all office and logistic costs related to sharing the expertise to the beneficiary) ; The commitment to implement a sustainable change within the organisation as a follow up.

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