Arranging News and Features Stories

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Presentation transcript:

Arranging News and Features Stories

What does it mean to arrange news and feature stories? It means to highlight your initiative in the media. 2

Why should you arrange news and feature stories? Increase publicity Promote awareness Attract attention

To arrange news and feature stories you need to know: When you should do it Who you should contact How to "sell" yourself How to be interviewed 4

Information to have ready for the interview Dates and times Names Your objective Prices Locations Contact information 5

Newsworthy elements Human interest Affect Proximity Timeliness Prominence 6

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