8.2m 1.7m FASHION FANS SUPER FASHION FANS FASHION & BEAUTY

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Presentation transcript:

8.2m 1.7m FASHION FANS SUPER FASHION FANS FASHION & BEAUTY MARKET SIZE FASHION & BEAUTY SEGMENTATION 15.7% 3.3% % OF GB POP Source: GB TGI 2016 Base: All Adults 15+

FASHION FANS SUPER FASHION FANS AGREE WITH 1/6 STATMENTS Magazines Very Interested in: -Fashion & Beauty Newspapers Word of Mouth Have a large amount of knowledge about: Internet Regularly visit sites on: Television Programme Types: Radio FASHION FANS AGREE WITH 3/6 STATMENTS SUPER FASHION FANS Source: GB TGI 2016

Source: GB TGI 2016 Base: All Adults 15+

MEDIA CONSUMPTION Newspapers Radio Magazines Cinema Television Outdoor Media MNQ 1: Heaviest 20% of each media (excl. cinema) Source: GB TGI 2016 Base: All Adults 15+

175 127 139 201 149 167 FASHION FANS SUPER FASHION FANS OWN WEARABLE TECHNOLOGY INTEND TO BUY A CAR IN THE 12 MONTHS HEAVY SUPERMARKET SPENDERS 175 127 139 FASHION FANS 201 149 167 SUPER FASHION FANS INDEX Base: All Adults 15+ Source: GB TGI 2016

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