RHETORIC The Art of Persuasion.

Slides:

Advertisements

Similar presentations

Ethos, Pathos, and Logos.

Advertisements

Rhetorical Appeals ETHOS, PATHOS, and LOGOS.

Rhetorical Devices: Ethos, Pathos, Logos

Warm Up – Writer’s Notebook “Puppy Adoption” Respond – Both of these puppies were left on your doorstep. You are not sure if your parents will agree to.

Journal Prompt  When considering rhetoric, it is easy to limit your thoughts to traditional text forms, like speech and writing.  What other kinds of.

What is rhetoric? There are many definitions, but “the art of speaking and writing well” is among the most straightforward. This definition is attributed.

Persuasion in Advertising Why study persuasion? Once you know how the advertisers do it, you will be more aware of why certain products are persuasive!

The Rhetorical Triangle: Ethos, Pathos, Logos. Aristotle’s Rhetorical Triangle Aristotle taught that persuasive speaking is based on how well a speaker.

The Categories of Persuasion By Marsha Barrow “Knowledge, it has been said, is power. And rhetoric is what gives words power.”

Rhetorical Devices: Ethos, Pathos, Logos. What is Rhetoric?  Rhetoric (n) - the art of speaking or writing effectively and/or persuasively. –Term coined.

Ethos, Pathos, Logos Rhetorical Strategies. Rhetoric Rhetoric—the art of speaking or writing effectively (Webster's)Rhetoric—the art of speaking or writing.

Ethos, Pathos, Logos.

A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Persuasive Appeals How do we persuade people to agree to, believe in, or buy what we want them to?

Persuasive Appeals How do we persuade people to agree to, believe in, or buy what we want them to?

Aristotle’s Three Ways to Persuade Logos Ethos Pathos.

Logos Ethos Pathos. Aristotle ( BCE ) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range.

Persuasive Rhetorical Appeals in Advertising. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...

Ethos, Pathos, and Logos.

Author’s Purpose What’s the point?. Four Main Purposes for Writing  Inform  Gives us information, we learn from it  Persuade  Tries to convince us.

Aristotle’s PeRsuasive Audience appeals. ARISTOTLE In Rhetoric, Aristotle describes three main types of rhetoric: ethos, logos, and pathos. Rhetoric (n)

The Art of Persuasion Communication with a Purpose.

Quick Write Think of something you have bought or believed solely on the basis of a convincing appeal. Write about the appeal and your “buy in.”

Introduction to Rhetoric February 14 th, Defining “Rhetoric” What do you think it means? Have you heard this term? Consider these quotations: “Obama’s.

Rhetoric in advertising

Persuasive Speaking American Literature.

Ethos, Pathos, or Logos? What appeal are advertisers, leaders, and people around you use to get you to buy their product, respect them, or support.

The Rhetorical Devices

Ethos, Pathos, Logos.

A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Aristotle’s Three Ways to Persuade

Argument Ethos, Pathos, Logos

Argument Ethos, Pathos, Logos

Activity 1.7: Visual Argument

Persuasive Writing.

Rhetoric - Ethos, Pathos, or Logos?

Ethos…Pathos…Logos “Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion” Aristotle.

What appeal are advertisers using to get you to buy their product?

Rhetoric Rhetoric: Using language to persuade..

Aristotle’s Three Ways to Persuade

The Three Ways We Persuade

Rhetorical Appeals: The Art of Persuasion.

Activity 1.7: Visual Argument

Persuasion in Advertising Why study persuasion

Persuasive Language Techniques

Revolutionary/ Age of Reason/ The Art of the Argument

Rhetorical Appeals.

6th grade Unit Three vocabulary

Persuasive Advertising Techniques

How and why we buy into things

Rhetorical Appeals: Ethos, Pathos, and Logos

Journal Write about a time that you won an argument. What did you say? How did you convince the other person that you were right? OR If you have.

What appeal are advertisers using to get you to buy their product?

The makings of a persuasive speech

Rhetorical Appeals & The Art of Rhetoric.

Persuasive Appeals & The Art of Rhetoric.

PERSUASIVE TECHNIQUES IN ADVERTISING

How are they used and Why

Rhetorical Appeals ETHOS, PATHOS & LOGOS.

Persuasion is All Around US.

Power of Persuasion.

Ethos, Pathos, Logos, and more!

Ethos, Logos, Pathos Tools of Persuasion.

Aristotle’s Three Artistic Proofs

The Rhetorical Triangle

VOCABULARY Purpose To inform, persuade, entertain, or explain something. Audience Who the writing is intended for. Speaker The imaginary voice assumed.

Ethos, Pathos, Logos.

Persuasion in Advertising

Presentation transcript:

RHETORIC The Art of Persuasion

Audience Who am I targeting with my argument? Advertisers target specific demographics: gender, age, race, interests categories. They do this through word choice, subject matter, humor, situations.

Purpose (Telos) What am I trying to accomplish? To persuade someone to… Buy something? Eat something? Do something? Believe something?

Position Statement Your position or belief regarding an issue or topic.

Claims and Counterclaims Claims are reasons that support your position. Counterclaims are arguments against the support of a position.

Setting (Kairos) What is the time, place, and situation of my argument? Time: After a mass shooting, An Accident, Beginning of school year Places: Newspapers, magazines, TV shows, even public places Situation: Speech, Letter, Editorial, Advertisement

Where would you place a protein bar advertisement? What t.v. shows would you use to advertise cereal?

Rhetorical Appeals

Credibility (Ethos) Appeals to our sense of believability Examples of Ethos: Endorsements by Athletes, Celebrities, Oprah, Someone who would know, etc. What are some ways credibility can be hurt?

Emotion (Pathos) Appeals to one’s emotions: humor, fear, safety, love, attraction

Logic (Logos) Appeals to one’s logic: facts, statistics, factual statements