Advertising!

Advertising Product Placement and Power Record Set in Man of Steel

It’s all studied…..

Advertising- Form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Like buy something or donate something

History of Advertising- Advertising starts at with the rise of Mass Media- 1900s Print- long, wordy, and HUGE claims. Also- people gain disposable income Mass Media- refers to communication techniques that can reach a large audience. (7) Radio, Print, Recordings, TV, Internet, cinema, mobile phones Apps.

Then and Now- Ike for President Rick Perry’s Ad Stephen Colbert Super Pac

Exposure- 1,600 ads per day. Product placement in ads That is a LOW number. Product placement in ads Think Chevy in Transformers Britta Filters in Biggest Loser Subway- Biggest Loser Clothing and accessories SDHSAA made rules on logo size and now many. Nike and Under Armor had to change. It is everywhere!

Color in Advertising- Colors are used to evoke different emotions and responses. Red- most powerful color Shows power, anger, lust, love, causes hunger.

Color- Color is carefully planned as to the message it should send. Blue- elegancy and dignified. Also, welcoming if light hew Green- earth, friendly Yellow- too bright, annoyance, hard on eyes Black- sleek and elegant

Typography- Arranging spacing and designs to make language Steve Jobs was KING Studies have found certain type set ensures political victory.

Advertising Today- Is a Science- Demographics- statistical data of a population. Sex, kids, age, marriage status, income. 295 Different categories $142 Billion industry in the US Newspaper’s revenue is 70% ads. Most popular is USA Today-

Personalized ads Data mined from internet searches, web pages browsed, likes on Facebook.

Example Ex- marathon runners are usually higher disposable income, college educated (75%), willing to spend on a more comfortable hotel that meet their needs, and usually make a 2-3 day trip. Why is this info important?

Native Advertising- Advertising that matches the form and function of the platform upon which it appears. Many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. 

Advertising Techniques- Different approaches advertisers use to get the audience to buy, use, or support their product.

Propaganda- Attitude of a community toward some cause or position. Propaganda is usually repeated and dispersed over a wide variety of media in order to create the desired result in audience attitudes

Logo- Identifies product or service with a symbol

Slogan- Identifies product or service with an idea.

Stacking- List of reasons why the product or service is good and only yours!

Celebrity Appeal- Famous person endorses the product and says how great it is.

Testimonial- Person claims a product worked for them. Like On-Star!

Price Appeal Consumers will be getting something extra for less money

Emotional Appeal Uses emotion to sell a product or service (pity, fear, patriotism, happiness, etc.) PETA, Humane Society, Politicians

Sex Appeal the product will enhance you sexual attractiveness or uses sexual images Like good looking men-

Gone too far? Objectification of women Killing us softly 4

Cause and Effect- use this product or service and your problems will disappear

Bandwagon- uses peer pressure to influence the consumer. If everyone else is doing it so should you! Beer Commercials use this technique

Confusion Gains the consumers attention by confusing them, and then retains the attention as the consumer tries to figure out the message

Technical Jargon uses technical words to impress the consumer

Plain Folk- Advertiser tries to identify its product with common people just like you.

Glittering Generalities- Viewer is given a general feeling about the product, but not much else. Use words that are general and not question it

Name Calling- Advertiser compares its product or service to the competition in a way that is favorable to the advertiser

Price Appeal- You are getting something at a low price or for cheaper. Ex. Buy one get one free-

Expert Appeal- Use an expert in the field to recommend the product or service.

Humor Appeal Humor appeals make consumers laugh and create an emotional link with the product. A well-executed humor appeal enhances recollection, evaluation and the intent to purchase the product. 

Fear-  Fear is an emotional response to a threat that expresses some sort of danger. Ads sometimes use fear appeals to evoke this emotional response and arouse consumers to take steps to remove the threat. 

Hybrid Ads Combine one or two different techniques. Radio does this because it is all word choice.

Advertising Revolution- Advertising is constantly changing-

Then-

Now- Also-

Advertising Illegal Advertising is influential- Is why tobacco can not do billboards or tv or radio for kids

Sketchy Advertising-

Assignment #1 With a Partner- find 4 different advertising techniques in the magazines. Cut out the ads and tape onto the big piece of paper. Provide why it is that technique being used.

Assignment #2- Find a print advertisement- Cut it out and bring to class- 1 page paper Advertising Technique- Why? What is the overall message? How do they achieve the message/action? What do the color and why mean? Theme of advertisement? Product Placement? Font choice? Magazine choice? Who is going to buy this product? Why? Is it effective? Y/N?