LIVERPOOL Fourth Largest City in UK Population – 435,500 It’s along the East Side of the Estuary of River Mersey it was founded in 1207 as a borough and 1880 it was granted status as a city In the 17th Century there were progresses in trade and population growth. Battles about the town were done during the English Civil War. Manchester and Liverpool were the first cities to have an intercity railway line.

Reasons for Rebranding To show Liverpool is a premier European City Tourism Reputation Community Culture

What did Liverpool have to offer? How cities are selected?                                                                          How cities are selected? They must have cultural events already and must involve the participation of the local people. Matthew Street Festival Africa Oye Liverpool Biennial Space for new investors to come in Big population to bring about culture

Benefits Created strong international partnerships Increased the confidence to the locals Marketed the area as a good place to visit and live Let local people take part in future action plans Increased opportunities to all ages of the community They contributed to the physical, social and economic regeneration of Liverpool Increased availability to education and learning Created an attractive environment Revitalised neighbourhoods Had many cultural events during and after, created more awareness of Liverpool.

Do I think that Liverpool is a good example of successful rebranding.