How to Get Your Story Told

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Presentation transcript:

How to Get Your Story Told Tips for obtaining news exposure for your business Presenter: Shelby Thom

Connecting with the Media Press Release: Purpose Pique Curiosity: Unique Compelling: Evoke Emotion Exciting: New Leadership: Industry-Wide

What is Newsworthy? Timeliness Relevant Unique Novel, Rare Industry-wide Proximity Impact or Consequence Conflict Human interest Larger Issues

Sample tv news stories “Penticton’s five craft breweries are ‘tapping’ into new-found marketing potential by joining a province-wide beer tourism initiative. As Shelby Thom reports, being added to the ‘BC Ale Trail’ is expected to attract more beer-lovers to the heart of wine country.” https://globalnews.ca/video/3535905/penticton-craft-beer-biz-booming

Sample tv news stories “Five small B.C. wineries have teamed up to take on a trade goliath: laws that make it easier to sell their products in other countries than in other Canadian provinces.” https://globalnews.ca/video/3812585/okanagan-wineries-to-intervene-in- supreme-court-over-trade-barriers

How to write a Press Release Succinct Include quotes To the Point President, Senior Management, etc. Send it to the Right Person Contact information Know your audience Be Available for an Interview! First line contains “hook” or “angle” Photo/Video description Don’t bury the lead! What are we looking at? Keep language simple Describe “B-Roll” visuals No jargon Visuals bring media to life!

Single Page Clear Headline Quotes Who? What? Where? When? Why? Link for more info Contact Info

Contact Information Shelby Thom Video Journalist, Global News Shelby.Thom@globalnews.com 250.488.2686 Twitter: @Shelby_Thom

Questions ?