PODCASTS & INSTAGRAM CONTESTING
WHY DO YOU NEED TO BE DOING THIS? FACTS 50% of all US homes are podcast fans (Nielsen, Aug 2017) 44% (124 million) of the US population has listened to a podcast – up from 40% in 2017 (Infinite Dial 18) 26% (73 million) listen to podcasts at least every month – up from 24% in 2017 (Infinite Dial 18) 17% (48 million) listen to podcasts weekly – up from 15% in 201716 million people in the US are “avid podcast fans” (Nielsen Q1 2018) 256 million U.S. dollars in 2018 (statista.com)
PROMOTION WHAT WE INCLUDE Facebook Posts/ Live Instagram Posts/ Live Blog Posts E-Newsletters
ADVERTISING SO HOW DO YOU SELL THIS THING (WITH A MINIMAL AUDIENCE)?! Sell Multi Media Get Creative! Include all promotion you would do for a non sponsored episode. Newsletter Social Roadblock of ads on podcast landing pages More than one segment sponsorship
PRODUCING PODCASTS FOR ADVERTISERS DOP MORE THAN SELL THEM ADS Produce Distribute Build ad buys around production
INSTAGRAM CONTESTS PROFITABLE WITH MINIMAL OVERHEAD COSTS $$$ to be made! Frequency Process Prize Value Reporting
INSTAGRAM CONTESTS PROFITABLE WITH MINIMAL OVERHEAD COSTS Pricing Follow Up Opportunities