COMM 250 Agenda - Week 9 Housekeeping C2: Outline a Paper - Due Next week Lecture RAT 4 today Finish - Textual Analysis ITE 9
Review - In-Class Team Exercise # 8 - Part II: Produce a Team Version (only): Suppose your team is very interested in the content of technology ads (in general interest magazines) Create: A set of categories detailing the “objective” components of any technology-related ad E.g., ad size, brand/company, use of human models, setting/pictures, etc. Create the exact items/questions a coder would be asked to use (complete with “bubbles” for coding) but do NOT tackle “themes and appeals” – yet ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Deliverable: a written version
In-Class Team Exercise # 8 - Part III: Produce a Team Version (only): Suppose your team is very interested in the content of technology ads (in general interest magazines) Create: A set of categories detailing the “Objective” components of any ad (including ad size, use of human models, setting/pictures) A set of general “themes and appeals” that are, or might be, used in technology ads in magazines Think of them as “Appeals to ________” Come up with at least 10 themes ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Deliverable: a written version