It is a local Problem…
Hannah Giambertone- CEO Fiona Kotsimpelli- CFO Brittani Arrigale- CMO Safety Plus Hannah Giambertone- CEO Fiona Kotsimpelli- CFO Brittani Arrigale- CMO
Problem There have been four incidents of child heatstroke when parents leave their children in the car in very high temperatures, causing injury or death on Long Island in recent years (755 child vehicular heat stroke deaths, nationally).
Product/Service Motion/ temperature sensor installed in the rear seat of cars Communication device integrated into the Bluetooth system in the automobile Monitoring service will receive calls from the installed communication device if the temperature reaches a predetermined level and a child is present in the car.
Target market Families with new-born and young children Local car dealerships Automobile manufacturers Retail stores (ex. Best Buy, Babies R Us) OBGYN/ Pediatric physician practices
How to attract and keep customers Our advertisement will be in Parenting Magazine and in your local shops Market online on the "Commack Moms" Facebook group, mommypoppins.com, LongIslandPatch Facebook page, Groupon, Baby's R Us registry suggestions, etc In local daycares and places where parenting classes are hosted Saf-T-Swim and Tutor Time.
Competitive advantage Unlike our competition… Our product will be installed in the rear seat of the car, rather than purchasing a specific car seat We provide a monitoring service Our product has the ability to turn on the air conditioning in the car Is easy enough to be installed by the consumer themselves
Financial$… Startup cost: $248,450 for the first year Cost of goods sold/ software developer salaries: $22,500 Revenue year 1: $252,000 $150,000 for our salaries Advertising: $50,000 Technology: $7,000 Consumer price per unit: $20/ month ($240/ year) Company keeps 30% of each unit bought ($72) and monitoring service takes 70% ($168) Total Profit Year 1: $14,090, Year 2: $379,600, Year 3: $1,908,600
“The heat is no joke, prevent a heat stroke.” Pitch “The heat is no joke, prevent a heat stroke.”