Importance of Science Communication

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Presentation transcript:

Importance of Science Communication Meri Rova, Communications specialist @UniOulu

THE PURPOSE FOR UNIVERSITIES The Finnish universities have three main tasks set by the Ministry of Education: RESEARCH TEACHING BASED ON RESEARCH IMPACTING ON / INTERACTION WITH THE SOCIETY All of these tasks require communication as an integral part of the process. 23.2.2019 Lisää tarvittaessa alatunnisteteksti

What is science communication? generally refers to public communication communication between scientists from different fields communication between scientists and non-scientists 23.2.2019 Lisää tarvittaessa alatunnisteteksti

Research-based information Decision makers Reporters Citizens Researchers Specialists Enterprises Your own science community Teachers Students 23.2.2019 Lisää tarvittaessa alatunnisteteksti

23.2.2019 Lisää tarvittaessa alatunnisteteksti

Dissemination and Communication Dissemination: producing and publishing scientific papers Communication is to inform and reach out to the society It should be addressed to multiple audiences that go beyond the project’s own audiences 23.2.2019 Lisää tarvittaessa alatunnisteteksti

Why is it important? 23.2.2019 Lisää tarvittaessa alatunnisteteksti

Tips for Science Communication 23.2.2019 Lisää tarvittaessa alatunnisteteksti

Know your research and learn to tell it to others Once you have a clear picture of your research, think who are your key stakeholders and what do you need them to do. 23.2.2019 Lisää tarvittaessa alatunnisteteksti

Go where your audience is Who might be interested of your research? Go where the audience is! 23.2.2019 Lisää tarvittaessa alatunnisteteksti

Be visible Improve your skills in social media Facebook Twitter LinkedIn Research Gate… Blogs Make a researcher profile 23.2.2019 Lisää tarvittaessa alatunnisteteksti

Improve your presenting skills 23.2.2019 Lisää tarvittaessa alatunnisteteksti

Be brave Be brave. You have the right to communicate. Within the university it is a good place to start and practice. Lisää tarvittaessa alatunnisteteksti 23.2.2019

Core task for the University Communications is to enable this community of intelligent people to communicate efficiently Do not stay alone

23.2.2019 Lisää tarvittaessa alatunnisteteksti

Thank you! Twitter: @UniOulu www.oulu.fi www.facebook.com/unioulu Lisää tarvittaessa alatunnisteteksti 23.2.2019