Shared Assumptions - taken for granted - not conscious

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Presentation transcript:

Shared Assumptions - taken for granted - not conscious - hard to change

Values - preferred states - feelings & beliefs about what’s good or right

Norms - socially constructed preferences - group expectations about how things should be done

Behavior Patterns - shared ways of interacting, approaching a task - shared ways of responding to something new

Artifacts/Symbols - visible objects, actions, stories that represent the culture - most easily changed - rites, rituals, ceremonies - stories, myths, legends - symbols - language/jargon/gestures