January 2012January 2012 SundayMondayTuesdayWednesdayThursdayFridaySaturday 1 Company Holiday 2 Company Holiday 3 Role play good neighboring & street teaming w/ associates 4 Office Visibility plan reviewed. Check Helium & Balloons. 5 Set up visibility items outside based on your plan. 6 Find out when College students return, identify events 7 Contact Apts. to distribute door hangers/Tax Talk Write your custom Office plans in this space 8 Change your outside visibility items. 9 Partner w/Dry Cleaners; door hangers on clothes hangers. 10 Distribute flyers in high foot traffic areas or around competitors 11 Partner w/Pizza, Post-Its on boxes & menus in our offices 12 Visit current non- profit and provide marketing materials 13 Set up early March Second Look event w/local Hospital 14 Distribute flyers in high foot traffic areas or around competitors 15 Place Tent cards on tables at food courts of malls. 16 Set up early March Second Look event w/major employer 17 Set up tax talk at local worship centers. E-File begins 18 Set up a tax talk for teachers in your area. 19 Place door hangers at dormitories. 20 Wear H&R Block pin & branded material while good neighboring 21 Hold a Were Back: FREE 1040 EZ Open House Event 22 Change your outside visibility items 23 Employer Solutions info to fast food places for their associates. 24 Partner w/ local car wash/auto repair; door hangers - inside Mirror. 25 Attend College campus event w/1040 EZ flyers (set up table) 26 Set up early March Second Look event w/major employer 27 Staff a table outside w/ Music or HRB Video. 28 Partner with a local retailer to place flyers at register area. 29 Tweet/Facebook 1040 EZ promotion to your friends and family 30 Staff a table outside w/ Music or HRB Video. 31 Change your outside visibility items. Visibility Week Owning Your Neighborhood Week Education Week Employer Week Office Marketing Plan Peak Week: make phone calls & set up activities if theres no time to get out of the office!

February 2012February 2012 SundayMondayTuesdayWednesdayThursdayFridaySaturday Last 4 days for the FREE RAC program. Make sure you have distributed all your Marketing Kit RAC Materials! 1 Partner w/Pizza, Post-Its on boxes & menus in our offices 2 Partner with a local retailer to put flyers at checkout. 3 Partner w/Pizza, Post- Its on boxes & menus in our offices 4 Last Free RAC Day Contact Apts., to schedule Tax Talk 5 Change your outside visibility items – no Free RAC 6 Post Facebook or friends & family 2 nd Half Marketing Kits here 7 Contact fraternities & sororities, schedule college on-site review 8 Set up Free second Look event w/police, firemen, Hospitals 9 Set up March Second Look event at a community college. 10 Set up early March Second Look event w/major employer 11 Distribute flyers in high foot traffic areas or around competitors. 12 Change your outside visibility items. 13 Hang door hangers at local apartments. 14 Drop off Valentine candy to neighbors. 15 Hang door hangers at local apartments. 16 Good Neighbor target businesses. 17 Good Neighbor target businesses 18 Associate street team around high foot traffic areas. 19 Change your outside visibility items. 20 Set-up/deliver a Tax Talk at local Government Agency. 21 Set up early March Second Look event w/major employer 22 Set up Free second Look event w/police, firemen, Hospitals 23 Set-up table/deliver a Tax Talk at a top employer. 24 Set-up table/deliver a Tax Talk at a top employer. 25 Associate street team around high foot traffic areas 26 Change your outside visibility items. 27 Staff a table at a local community college. 28 Staff a table outside w/ Music or HRB Video. 29 Last Free EZ Day! Good Neighbor target businesses Good Neighboring Week Top 5 Employers Week Top 5 Employers Week Last Chance for FREE 1040 EZ Last Chance for FREE 1040 EZ Peak Week: make phone calls & set up activities if theres no time to get out of the office! Office Marketing Plan

March 2012March 2012 SundayMondayTuesdayWednesdayThursdayFridaySaturday 1 Change windows clings, outside visibility items – No Free EZ 2 Distribute flyers in high foot traffic areas or around competitors 3 Hold Second Look event at an existing non- profit. 4 Distribute flyers in high foot traffic areas or around competitors. 5 Hold Second Look Event 6 Hold Second Look Event 7 Hold Second Look Event 8 Hold Second Look Event. 9 Hold Second Look Event 10 Visit businesses around your office, talk about Second Look. 11 Distribute flyers in high foot traffic areas or around competitors. 12 Change your outside visibility items. 13 Setup a Large Box Retailer Tax Talk (Sears, Wal-Mart, Etc) 14 Distribute flyers in high foot traffic areas & competitors. 15 Attend a local Chamber event. 16 Partner w/Pizza, Post-Its on boxes & menus in our offices 17 Participate in a St. Patrick's Day parade or event. 18 Change your outside visibility items. 19 Visit businesses around your office, talk about Second Look. 20 Visit your National Employer Solutions Partners. 21 Second Look Flyers: mechanic & doctor waiting rooms 22 Partner w/Pizza, Post-Its on boxes & menus in our offices 23 Distribute flyers in high foot traffic areas or around competitors 24 Second Look Flyers: mechanic & doctor waiting rooms 25 Change your outside visibility items. 26 Place flyers on local community college bulletin boards. 27 Attend business networking event, promote Second Look. 28 Dry Cleaners; door hangers on clothes hangers. 29 Do a Second Look Drop Off at a community college. 30 Distribute Second Look flyers at a college sporting event. 31 Staff a table outside w/ Music or HRB Video. Second Look Event Week St. Patricks Day Week Occupational Week Second Look Awareness Week Education Week Office Marketing Plan

April 2012April 2012 SundayMonday Tuesday WednesdayThursdayFridaySaturday 1 Tweet/Facebook the FREE Extension Filing to friends and family. 2 Attend business networking event, promote free extension 3 Distribute last minute filer flyers to shopping centers/malls 4 Last minute filer flyers to Starbucks & Dunkin Donuts. 5 Partner w/Pizza, Post-Its on boxes & menus in our offices 6 Distribute last minute filer flyers to shopping centers/malls 7 Distribute last minute filer flyers to shopping centers/malls 8 Change your outside visibility items. 9 Good neighboring, promoting Free Extensions 10 Send press releases to potential media outlets. 11 Attend Chamber event and promote extension filing. 12 Staff a table outside w/ Music or HRB Video. 13 Staff a table outside w/ Music or HRB Video. Staff a table outside w/ Music or HRB Video. 15 Tweet/Facebook FREE Extension Filing to friends and family 16 Focus on Client service 17 Focus on Client service 18 Hold any needed Second Look Event 19 Hold any needed Second Look Event 20 Hold any needed Second Look Event 21 Catch up on New Client Second Looks 22 Catch up on New Client Second Looks 23 Catch up on New Client Second Looks 24 Catch up on New Client Second Looks 25 Catch up on New Client Second Looks 26 Catch up on New Client Second Looks 27 Catch up on New Client Second Looks 28 Catch up on New Client Second Looks 2930 Visibility Week Home Stretch Week Closing Strong Office Marketing Plan