Buy Button Technical Working Group Business & Data Flow Diagrams

Document Purpose This document is intended to outline the high-level business processes involved in securing quotes from carriers for PL consumers, and to relate these business processes to the data flow and technical challenges involved in securing quotes and binding/issuing policies This is being done to help us identify: Any technical obstacles to allowing for more digital transactions Existing technologies that could be enhanced to enable a ‘Buy Button’ workflow at the point of opportunity Areas of technology that are lacking that should be created to enable a ‘Buy Button’ workflow

Buy Button User Story “Independent agents need the ability to submit prospect and insured details to multiple carriers in a single workflow and receive multiple, immediate quotes and then easily proceed to payment processing and policy issuance.” The sales cycle should be completed in a single process/workflow The overall solution should support multiple, digital methods to exchange documents and data directly between agencies, carriers, and consumers From agents perspective: “wherever I start from, is where I want to finish”

Outstanding Items Workflows to be completed: Current + New Consumer = 2nd DRAFT Current + Existing Insured = Not Started Future + New Consumer = 2nd DRAFT Future + Existing Insured = Not Started Endorsement Handling = Not Started Identify where/how to call out involvement of wholesalers/MGAs

Diagram Overview For the purposes of the process diagrams: Consumers are represented by blue, agencies are represented by red, carriers are represented by purple, and vendors are represented by green Process steps that are currently limited by technical obstacles are identified by a star – Color-matched to the entity responsible for a solution ‘Current State’ is the present, disjointed and non-digital, workflow most independent agents use to complete the PL sales cycle ‘Future State’ is the preferred workflow that will exist after implementation of process and technology solutions to satisfy the Buy Button ‘User Story’ Agency Portals include: custom & vendor-provided websites, APIs, web services, etc. Digital Marketing includes: consumer searches, online communication, digital ads, help bots/AIs

Current State – New Business Workflow Prospect calls agency Agency captures full prospect details Agency submits details to multiple carriers Carriers evaluate submission Carriers return quotes Agency shares best quote(s) with prospect Prospect chooses a carrier Agency navigates to carrier Agency finishes the quote process Carrier runs reports Premium & coverage is finalized Agency provides carrier contact info to prospect Prospect navigates to carrier Prospect makes payment Carrier issues policy

Future State – New Business Workflow Prospect navigates to agency portal Agency captures basic prospect details Agency leverages data enrichment Agency submits details to multiple carriers Carriers evaluate submission Carriers return quotes Agency shares best quote(s) with prospect Prospect chooses a carrier Agency navigates to carrier Agency finishes the quote process Carrier runs reports Premium & coverage is finalized Prospect navigates to carrier Prospect makes payment Carrier issues policy Consider: Call out direct quote workflows from AMS? Continuity of workflow: Broken during “submission” or full, immediate return of multiple quotes DETAIL: When consumer uses agency infrastructure/trust framework/data to submit quote directly to carrier, with response to consumer, and notification to agency (but not with any actual upfront agency work/ conscious involvement) – ADD: It’s not that different from insured directed/managed CL programs