RENATA MATYSIK PEJAS – MONIKA Szafrańska

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Presentation transcript:

RENATA MATYSIK PEJAS – MONIKA Szafrańska Problems for discussion to chapter Success Factors in New Product Development in the Food Sector in Consumer trends and new product opportunities in the food sector RENATA MATYSIK PEJAS – MONIKA Szafrańska

Problems for discussion What is the consumer role in the process of creating food product innovations and how may it be translated into their market success? Why predicting and following consumer trends may bring success to food manufacturers? What can be the future trends of innovations development in the area of food products? What kind of factors decide about faster acceptance of new products among consumers?

Problems for discussion Why is so important for the enterprise to put new products on the market? What kinds of innovations are the most frequently noted among food products? How can the enterprise avoid failure of new food products? How can be promoted product innovations on food market among potential buyers? Think about the examples of food products which have not been accepted on the market.