41 Shades of Blue Starring: Sachin Shenoy Prarthana Ajith.

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Presentation transcript:

41 Shades of Blue Starring: Sachin Shenoy Prarthana Ajith

1000 years later.. Haldi doodh Turmeric latte

One shade from 41 shades of blue ????

Why duplicate when original is good enough? Case study #1 Why duplicate when original is good enough?

Case study #2 vs How to videos Conceptual videos

User assistance of prime importance, not product training Case study #3 User assistance of prime importance, not product training

Case study #4 Simple search…serious no-no! Featured snippets…obvious yes-yes!

Path forward…..

Automation is the key!

Alternate navigation

Interactive content

Build intelligence into Context Sensitive Help

Newer roles for handling and managing content

Open source processes and tools

Thank you! Copyright. All images sourced from https://openclipart.org/