A REPORT CARD : axiom Branding Positioning

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Presentation transcript:

A REPORT CARD : axiom Branding Positioning Launched: Description: Clients: Leadership: Founder(s): Lawyers: 2000 Leader in the US & UK, and globally Start-Up to Fortune 100 Elena Donio (CEO), Nov ‘16 Mark Harris / Alec Guettel 1,200+ Annual Sales: Based: Reach: USP: Technology: £231 M ($300 M) New York North America, Europe, Asia-Pacific Technology Innovator AxiomAI A Branding Positioning Global leader Trusted by half of Fortune 100 companies Demystifies‘ tech’ for legal depts Innovator in technology: uses technology to customize solutions for each individual client “Buzz Words”: Regulatory & Pharma & GDPR Technology: AxiomAI (Aug ‘17) Modern + Bold + “I am Big” -- Corporate Transparent & a bit of a show off Sense of humor: i.e. ‘Axiomites’, ‘teammates’‘ Clear & understandable communication of their services, company, accomplishments Bridges history to modern 1st=to-market in ALSP (vs. traditional law firms using ROSS, etc) Leverages vast database of documents & contracts Using as ‘lab’ to address the need of AI in law 4 years of R&D before launch Piloted with top-tier clients Branding Weak Strong Unique Selling Point (USP) Weak Strong Tech Weak Strong Website Bespoke Usability SWOT ANALYSIS | 1