Warm-Up What are some strategies you can use to do well on a test? List as many as you know.

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Presentation transcript:

Warm-Up What are some strategies you can use to do well on a test? List as many as you know.

Unit 1 Common assessment Multiple Choice Short Answer Performance Task You have 45 minutes. Good luck!

WHAT IS A PERSUASIVE APPEAL? Something you use to make your audience believe you or your product, feel the way you want them to feel, and/or hold a certain attitude.

ETHoS Trust Authority Credibility Good character Good motives Someone well-known Someone experienced

Pathos Emotions Sensory Details Emotional language Images Happiness Sadness Anger Pride Guilt Etc. Sensory Details Emotional language Images

Logos Logic Facts Statistics Evidence Expert Testimony Definitions Witness Statements

Coca Cola https://www.youtube.com/watch?v=SgevyjvywLs

Doritos https://www.youtube.com/watch?v=2JqRXLQYF9o

Microsoft https://www.youtube.com/watch?v=wLXRt-qRBfU

mcdonalds https://www.youtube.com/watch?v=iq2Sm2XGv_s

Nationwide https://www.youtube.com/watch?v=dKUy-tfrIHY

Budweiser https://www.youtube.com/watch?v=EM8azoZjI4U

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

closing Tell me one thing you know you got right on the common assessment. Tell me one question that you would like to know the answer on the common assessment.

WARM-up Watch the following commercial and then answer the questions: https://www.youtube.com/watch?v=uLTIowBF0kE What is this advertising? Who is it directed at? Did you like it? Why or why not? What makes this commercial appealing? Do you think most people in the world would believe what this is advertising?