Contexts and the Rhetorical Triangle Types of Persuasion Contexts and the Rhetorical Triangle

Audiences and Contexts of Use

Audiences and Contexts of Use Primary, Secondary, Tertiary, Gatekeepers Profile reader needs, values, and attitudes Physical, economic, and political contexts

Types of Persuasion

Types of Persuasion Reasoning-based persuasion Values-based persuasion Logic Examples Evidence – Observations, Facts, Data, Quotes from Experts Values-based persuasion Shared ideals Common goals (different from needs) Mutual values – Frames and themes Credibility and relationships

The Communication Triangle

The Communication Triangle Author Audience Message Context/Reality/Purpose

Small Group Advertisement Analysis Choose a pair of print advertisements Profile the audience and list the persuasive elements Compare: Which is more effective; why? Briefly present findings to the class

Advertisement Analysis Document your analysis by writing down: Communication Triangle (Author, Audience, Topic  Message) Primary, Secondary, Tertiary, Gatekeepers Audience needs, values, attitudes Persuasive style: Reasoning and/or Values Examples of persuasive elements