Let’s Move on Campus! Shea Dretke https://letsmove.obamawhitehouse.archives.gov

Situational Analysis What to know: Understand that being overweight and obese is more prevalent in college students now than ever College students are likely to carry extra weight into adulthood Let’s Move on Campus! will start with WSU and work its way nationwide Problems: Buses and cars have replaced walking and biking to class Food and beverage proportions are larger than ever There is no parental supervision of college student’s nutrition College students eat more fast food than home-cooked meals Fast food is cheap Fast food is convenient Fast food is fast

Goals & Objectives The core objectives and goals of the Let’s Move on Campus! campaign are to promote: Healthy lifestyle and diet choices Increase physical activity Communication and campaign objectives are to present the campaign through an integrated marketing communications strategy to have consistent messaging and brand presentation through a variety of owned, paid and earned media. Through theses strategies, we want college students to have a healthier lifestyle now which will enhance their future as well.

Target Audience Let’s Move on Campus! College Students Aged 18– 27 Our campaign’s target audience is College Students Aged 18– 27 College students are at risk for being overweight and obese while also carrying that into adulthood.

Start another national food and meal contest, but in universities Customer Decision Process Chart Featured Initiative Start another national food and meal contest, but in universities

Owned Media – Main Campaign Website Visit the Let’s Move! website! Learn the Facts Eat Healthy Get Active Take Action Join Us letsmove.obamawhitehouse.archives.gov

Paid Media – Advertising Social Media Ad Instagram Curious minds are healthy minds. Check out out website today! #eathealthy #letsmove #letsmoveoncampus #nutrition #eatgreen

Earned Media – Social Media Facebook “Thank you Let’s Move on Campus! for encouraging a better change for all.”

Sources College student picture http://assets.nydailynews.com/polopoly_fs/1.1175057.1349379758!/img/httpImage/image.jpg_gen/derivatives/article_750/jnshorts5f-2-web.jpg Let’s Move campaign site letsmove.obamawhitehouse.archives.gov