SimVenture Evolution Introduction Welcome to… SimVenture Evolution Introduction Mike Ashwell

Who am I? ​Mike Ashwell Learning and Development Manager BA(Hons) FCMA CGMA PGCLTHE FHEA Simulations Powering Learning Revolutions www.simventure.co.uk mike.ashwell@simventure.co.uk Office: 01757 248168 2/23/2019 www.simventure.co.uk

Objectives for the session Introduce the SimVenture software Demonstrate its relevance to the your module Highlight the additional learning that you can gain from the simulation Demonstrate the key features of the software

First - the bad news! It’s not an arcade game! No prizes for completing the quickest No aliens to zap

Then - the good news! SimVenture Evolution aims to provide:- Accelerated learning An involving, broad based, learning experience The more thought and discussion you put into it, the more you will learn

Activity based learning…... Scenario Formats Scenarios Participants Activity A B C Control Tower

Activity based learning…... SimVenture Evolution

Highly versatile... SimVenture Evolution

Learning content

  Skills which can be practiced using the simulation as a context. Employability Intra/Entrepreneurship Leadership / Team work decision making / resilience ideation / creativity / selling / presentation strategic management / strategy/ financial management and control communication /presentation negotiation / leadership/ risk management Learning content

What else can you learn?

So how will my tutor know what is going on? Control Tower Allows the tutor or trainer to observe: Activities Users User groups Send messages Monitor enagagement

Master SimVenture Evolution Support Materials... Support materials are also provided for each of the formats to save time in preparing activities and communicating tasks to users. These can be included as documents within the simulation but will also be made available in editable form so that they can easily be modified. Support materials include references to theoretical models e.g. SWOT, PESTLE, Business Model Canvas etc Support materials written to tie in completely to the simulation and can be completed as separate activities Also benchmarked to QAA Subject Benchmarks/ CBI employability skills. Master SimVenture Evolution

Other sources of support Your tutor Videos – embedded in the software and on Moodle Information/Key Considerations/Impacts – all available on-line – as we will see in the demo

Basic Process You will be running a bicycle manufacturing and selling company Initial activities to learn both about the simulation and running a business Major group activities as you start your own company, working as a board of directors

Support Material Example – Process to get to market Research Design a product Create product design Selling points Production Promotions Sales Channels Manufacture More research Support Material Example – Process to get to market Basic process to get to market for any start-up / for a specific start-up scenario / for an established company Action: Area Gather some research To inform: Product Design / Promotions / Sales Channels Market Research The Scenario Briefing & research reports give you the market intelligence which inform the decisions you take. Design a Product Taking into consideration your research Product Design Create the product design The design process has 3 stages: Initially it is a concept or blueprint (no time cost to generate) Then it becomes a technical specification with enough detail to allow manufacture (requires the Design Time selected within the New Design to complete) Set Selling Points in line with your product design Choose a Primary Segment and select a Secondary Segment if you wish Branding Set your Product Design ready for Production Set the selling price (and discount if you wish) Pricing Set Promotions To generate awareness about your company and its products… Promotions Set Sales Channels strategy To push your product through the channels Sales Channels Manufacture some Products So they are ready for display in the Sales Channel outlets Production Gather more research to keep your market intelligence up to date: Focus Group To provide you with detailed feedback on your product Customer To Competition Demographic Segment

Start 1 2 3 Watch the walkthrough videos There are 3 walkthrough introductory videos which will help you to familiarize you with SimVenture Evolution 1 Video 1 – SimVenture Evolution Overview [02:40] https://vimeo.com/158052600 2 Video 2 – Navigation and Functionality [08:25] https://vimeo.com/158075900 3 Video 3 – Simulation Basics [05:32 https://vimeo.com/158075923 Watch the walkthrough videos To help you learn more about SimVenture Evolution, how it works and what it offers, we’ve prepared three short walkthrough videos [timings are on the slide above]. Click on the links on this slide. If the link doesn’t work go to http://simventure.co.uk/evolution/walkthrough-videos/ and watch them all there.

Use Evolution anywhere, on a range of devices

Questions …..so with the basic presentation completed, are there any questions at this stage?

SimVenture Evolution Live demo - Logging in NOTE – use of Internet Explorer is NOT recommended

Any final questions