Sawaya Segalas & Co., LLC Preliminary Introductory Materials February 2011 Sawaya Segalas & Co., LLC Preliminary Introductory Materials IRI InfoScan (TOTAL US DRUG data ending Dec 27, 2015)
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) -1.2% Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) -2.0% Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg. YA % Dollar Growth Latest 52 Week Please include all brands included within the slide Premium Bottled Cat % Unit Growth 1,039.3% 27.0% 16.7% 10.2% 8.5% (0.9%) (8.7%) (9.7%) (21.1%) (72.7%) Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 12 Week Premium Bottled Cat Please include all brands included within the slide % Unit Growth 413.1% 22.4% 32.8% 10.4% 13.0% 0.3% (12.9%) (15.3%) (32.4%) (99.3%) Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015 *Units = Actual packages scanned
Voss Dollar Sales ($MM) Trends Strictly Confidential Voss Dollar Sales ($MM) Trends Dollar Sales – Moving Annual Total by Month NOTE:we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US DRUG, Data Ending Dec 27, 2015
Voss Unit* Sales (MM) Trends Strictly Confidential Voss Unit* Sales (MM) Trends Unit Sales - Moving Annual Total by Month NOTE: we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US DRUG, Data Ending Dec 27, 2015 *Units = Actual packages scanned
Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG) Strictly Confidential Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG) Latest 12 Weeks Latest 52 Weeks Dollar Sales Dollar Sales % Chg YA Values are in Millions Source: IRI Infoscan, Data Ending Dec 27, 2015
Voss ACV Weighted Distribution (%) by Region (L-4, DRUG) Strictly Confidential Voss ACV Weighted Distribution (%) by Region (L-4, DRUG) Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015
Voss PDI & Dollar Share by Region (L-4, DRUG) Strictly Confidential Voss PDI & Dollar Share by Region (L-4, DRUG) West Plains Great Lakes Northeast TTL Premium: 74.1 Unsweetened Sparkling: 56.7 TTL Voss: 84.4 Voss Share of Premium: 2.6% TTL Premium: 90.2 Unsweetened Sparkling: 96.7 TTL Voss: 109.2 Voss Share of Premium: 2.7% TTL Premium: 50.5 Unsweetened Sparkling: 64.2 TTL Voss: 80.1 Voss Share of Premium: 3.5% TTL Premium: 143.8 Unsweetened Sparkling: 196.2 TTL Voss: 155.9 Voss Share of Premium: 2.4% California South Central Southeast Mid South TTL Premium: 109.4 Unsweetened Sparkling: 100.9 TTL Voss: 67.7 Voss Share of Premium: 1.5% TTL Premium: 85.2 Unsweetened Sparkling: 58.7 TTL Voss: 103.7 Voss Share of Premium: 2.7% TTL Premium: 123.7 Unsweetened Sparkling: 92.5 TTL Voss: 95.4 Voss Share of Premium: 1.7% TTL Premium: 77.5 Unsweetened Sparkling: 70.3 TTL Voss: 65.7 Voss Share of Premium: 1.8% Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share) PDI = (Volume Sales in a Geography / Population of the Geography) (Volume Sales in Total US / Total US Population) Source: IRI Infoscan, Data Ending Dec 27, 2015 Copyright © Information Resources, Inc., 2006. Confidential and proprietary
Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG) Strictly Confidential Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG) Total PREMIUM Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $176.9M 9.2% +$14.8M 6.9% +$9.8M 15.7 $152.5M +0.2 (-$0.01) $1.22 96.9 (-0.3) Total VOSS Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $4.5M -5.1% (-$0.2M) -0.4% (-$0.0M) 1.1 $3.9M +0.0 +$0.03 $1.64 36.4 (-0.9) 99.6 97.0 +0.1 (-0.1) 36.4 +2.7 99.6 97.0 +0.1 +0.1 36.8 +3.4 11 Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG) Strictly Confidential Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG) Total PREMIUM Dollar Sales Total VOSS Dollar Sales $176.9M 19.2% +$14.8M $4.5M -5.1% (-$0.2M) Incr $ Sales Incr $ Sales $24.4M 25.9% +$5.0M $0.6M -28.1% (-$0.2M) Weeks of Support Lifts Weeks of Support Lifts 49 +1.5 120.9 +11.3 6 (-1.4) 123.7 +11.6 %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only Promo Price Per Vol Promo Price Per Vol $0.98 (-$0.02) $1.42 +$0.02 0.0 +0.0 102.6 +18.5 143.7 (-5.3) 144.9 (-34.8) 0.0 +0.0 99.3 +27.3 123.6 +12.5 113.5 +9.8 12 Source: IRI Infoscan, Total US DRUG, Data Ending Dec 27, 2015
Voss Dollar Sales per Point of Distribution (L-12, DRUG) Strictly Confidential Voss Dollar Sales per Point of Distribution (L-12, DRUG) Dollar Sales per Point of Distribution* = Plastic/PET SKU = Glass SKU $19,084 $14,972 * Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs Dollar values in thousands Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Voss Average Price per Unit (DRUG) Strictly Confidential Voss Average Price per Unit (DRUG) = Plastic/PET SKU Still Water SKUs Sparkling Water SKUs = Glass SKU L-52 L-24 L-12 L-4 Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point Strictly Confidential Voss Commands a Highly Attractive Ultra-Premium Retail Price Point L-52 Total U.S. Water Average Price per Volume (500ml) (1) = Voss Premium Index 196 160 145 138 133 132 116 115 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-52, DRUG) % CHG YA Premium Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol -$0.02 $0.04 $0.05 $0.03 -$0.05 $0.00 -$0.31 $0.11 Promo Price/Vol $0.02 $0.07 $0.01 -$0.17 $0.09 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Total Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-12, DRUG) % CHG YA Total Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol -$0.02 $0.11 $0.08 $0.06 $0.01 -$0.04 $0.00 -$0.08 $0.21 Promo Price/Vol $0.10 $0.05 $0.02 -$0.23 $0.24 (1) One unit of volume represents 16.907 Oz. 17 Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Volume by Price Threshold: Premium Brands (L-52, DRUG) Strictly Confidential Volume by Price Threshold: Premium Brands (L-52, DRUG) $1.17/500ml or $8.85/128oz *Mean price point among all Premium Brands listed Values are in Millions, Volume Equivalency = 500ml 18 Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015
APPENDIX: DATA DETAIL
Voss Retail Dollar Sales by SKU (DRUG) Strictly Confidential Voss Retail Dollar Sales by SKU (DRUG) Dollar Sales of Voss by SKU (% Growth vs. YAG Period) DOLLAR Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 $18,136 6.5% $8,198 7.0% $3,353 -8.1% $1,106 0.9% 500ml 8243040010 $3,831,692 -7.4% $1,697,012 -8.5% $703,861 -6.2% $228,882 -10.3% 850ml 8243040011 $464,826 4.6% $217,018 1.4% $86,273 -9.7% $27,070 -15.7% 12 8243020031 $67 178.4% $56 0.0% $0 24 8243020010 $493 101.2% $302 487.2% $117 9447.9% 6 8243020025 $66,360 27.9% $28,188 36.0% $13,149 31.5% $4,220 25.5% Still - Glass VOSS STILL - Glass 375ml 8243061173 $15,662 75.3% $8,007 30.3% $3,083 19.4% $844 -0.1% 4 8243020028 $427 16.1% $111 -56.9% $70 -51.9% $18 -70.6% 8243018253 800ml 8243061174 $28,002 61.2% $14,195 61.3% $6,053 42.4% $1,714 29.4% 2 8243050018 $163 58.0% $131 90.3% $76 170.5% $48 299.5% 8243061130 Voss Still Total $4,425,827 -5.4% $1,973,217 -6.6% $816,035 -5.9% $263,903 -10.2% Sparkling VOSS SPARKLING - Glass 8243061175 $9,166 84.7% $4,264 13.5% $1,645 -19.0% $480 -14.8% 8243050005 $209 -65.0% $26 -94.0% $4 -97.9% -100.0% 8243061176 $15,352 189.4% $7,786 83.3% $3,281 75.6% $1,193 103.6% 8243050019 Voss Sparkling Total $24,727 127.6% $12,076 43.1% $4,931 20.1% $1,673 40.4% Total Voss $4,450,554 -5.1% $1,985,293 -6.4% $820,965 -5.7% $265,576 -10.0% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Voss Retail Volume Sales by SKU (DRUG) Strictly Confidential Voss Retail Volume Sales by SKU (DRUG) Volume Sales of Voss by SKU (% Growth vs. YAG Period) VOLUME Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 7,392 6.9% 3,313 7.1% 1,368 -6.8% 455 2.2% 500ml 8243040010 2,501,142 -10.0% 1,096,504 -11.3% 438,835 -13.3% 143,167 -20.8% 850ml 8243040011 274,204 4.5% 127,293 0.8% 49,384 -12.9% 15,471 -20.2% 12 8243020031 40 149.3% 32 0.0% 24 8243020010 7,967 107.3% 4,960 449.9% 2,026 6675.0% 6 8243020025 33,297 57.5% 13,781 71.1% 6,194 55.5% 1,944 53.6% Still - Glass VOSS STILL - Glass 375ml 8243061173 5,694 67.9% 2,811 21.6% 1,085 8.9% 303 4 8243020028 160 3.7% 48 -52.8% 30 -47.0% -74.7% 8243018253 800ml 8243061174 13,389 56.3% 6,779 57.1% 2,907 37.7% 797 23.2% 2 8243050018 90 39.7% 70 57.0% 42 159.3% 26 299.6% 8243061130 Voss Still Total 2,843,374 -7.9% 1,255,592 -9.1% 501,871 -12.2% 162,168 -20.1% Sparkling VOSS SPARKLING - Glass 8243061175 3,379 86.6% 1,572 15.4% 620 -16.3% 190 -7.5% 8243050005 89 -59.3% 22 -85.5% 7 -90.9% -100.0% 8243061176 7,389 182.7% 3,700 74.8% 1,588 71.9% 593 106.1% 8243050019 Voss Sparkling Total 10,856 133.9% 5,294 45.8% 2,215 27.5% 783 54.0% Total Voss 2,854,231 -7.7% 1,260,886 -8.9% 504,086 -12.1% 162,951 -19.9% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine One unit of volume represents 16.907l. oz. Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Voss Glass SKUs v. Competitor SKUs (L-12, DRUG) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-12, DRUG) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 12 8243061130 $0 $0.00 0.00 375 ml 1 8243061173 $3,083 1,085 1,444 $2.84 $2.13 0.15 $20,617 4 8243020028 $70 30 10 $2.30 $6.90 0.02 $2,932 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 $76 42 13 $1.83 $5.84 0.03 $3,044 8243061174 $6,053 2,907 1,814 $2.08 $3.34 0.34 $17,708 Sparkling - Glass Perrier 200 ml 6 7478000001 $1,094 386 161 $2.83 $6.79 $67,686 *Can 250 ml 7478033356 $238,440 196,394 39,293 $1.21 $6.07 42.78 $5,574 7478037743 $521,975 394,601 78,948 $1.32 $6.61 68.80 $7,586 4150880007 $771 290 581 $2.66 $1.33 0.05 $14,212 4150880035 $1,219 645 215 $1.89 $5.67 0.41 $2,960 7478000020 $191 107 41 $1.78 $4.71 0.06 $3,136 7478000003 $1,132 579 879 $1.95 $1.29 0.12 $9,543 24 7478000410 7478000006 $570 363 138 $1.57 $4.14 0.21 $2,755 8243061175 $1,645 620 826 $2.65 $1.99 0.08 $19,535 8243050005 $4 7 $0.67 $2.00 0.01 $684 7478000007 $1,308 872 583 $1.50 $2.24 0.19 $7,023 7478000009 $1,542 881 589 $1.75 $2.62 0.14 $11,034 7478000024 $381 212 80 $1.80 $4.75 0.07 $5,415 7478000005 $10,765 6,849 4,576 $2.35 0.53 $20,193 4150880012 $11,703 6,628 4,428 $1.77 $2.64 0.40 $29,522 4150881183 15 4150863446 8243050019 8243061176 $3,281 1,588 991 $2.07 $3.31 0.29 $11,418 1000 ml 4150880000 $128 92 46 $1.40 $2.79 $23,195 Volume Equivalency = 500ml Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015 *Units = Actual packages scanned
Voss Glass SKUs v. Competitor SKUs (L-52, DRUG) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-52, DRUG) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 12 8243061130 $0 $0.00 0.00 375 ml 1 8243061173 $15,662 5,694 7,582 $2.75 $2.07 0.40 $39,140 4 8243020028 $427 160 53 $2.67 $8.01 0.12 $3,571 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 $163 90 28 $1.81 $5.80 0.03 $6,104 8243061174 $28,002 13,389 8,354 $2.09 $3.35 0.74 $37,970 Sparkling - Glass Perrier 200 ml 6 7478000001 $1,962 692 289 $2.83 $6.79 0.02 $87,421 *Can 250 ml 10 7478033356 $921,225 752,775 150,607 $1.22 $6.12 51.47 $17,898 7478037743 $2,224,904 1,682,344 336,586 $1.32 $6.61 81.83 $27,189 4150880007 $3,396 1,297 2,596 $2.62 $1.31 0.18 $18,683 4150880035 $4,919 2,555 852 $1.93 $5.77 0.81 $6,075 7478000020 $793 417 158 $1.90 $5.01 0.08 $9,656 7478000003 $14,849 8,091 12,269 $1.84 $1.21 0.36 $41,118 24 7478000410 7478000006 $3,064 1,923 729 $1.59 $4.20 0.58 $5,312 8243061175 $9,166 3,379 4,499 $2.71 $2.04 0.21 $44,432 8243050005 $209 89 30 $2.36 $7.09 0.07 $2,872 7478000007 $6,263 4,096 2,736 $1.53 $2.29 0.22 $28,584 7478000009 $6,451 3,707 2,476 $1.74 $2.60 0.17 $37,522 7478000024 $1,100 592 224 $1.86 $4.90 $9,083 7478000005 $52,204 33,605 22,452 $1.55 $2.33 0.65 $80,632 4150880012 $56,995 32,003 21,382 $1.78 0.47 $121,675 4150881183 15 4150863446 8243050019 8243061176 $15,352 7,389 4,610 $2.08 $3.33 0.53 $29,087 1000 ml 4150880000 $532 406 203 0.06 $8,459 Volume Equivalency = 500ml Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015 *Units = Actual packages scanned
Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $4,762 2,584 650 $1.84 $7.33 0.65 $7,329 Fiji 1 3256500031 $78,100 49,678 75,250 $1.57 $1.04 10.48 $7,453 3256500062 $364,390 253,587 64,081 $1.44 $5.69 41.72 $8,735 Voss 8243040009 $3,353 1,368 2,074 $2.45 $1.62 1.41 $2,383 8243020025 $13,149 6,194 1,558 $2.12 $8.44 2.15 $6,117 12 8243020031 $0 $0.00 0.00 500 ml 7929800008 $917,223 618,063 618,465 $1.48 84.56 $10,847 7929800019 $62,772 56,672 9,449 $1.11 $6.64 4.54 $13,841 24 3256500004 $37 25 $1.49 $35.82 0.01 $2,906 3256500001 $1,673,976 1,215,040 1,215,831 $1.38 91.52 $18,292 3256500011 $90 307 13 $0.29 $7.05 0.03 $3,150 3256500009 $434,328 347,583 57,954 $1.25 $7.49 37.60 $11,552 8243040010 $703,861 438,835 439,121 $1.60 42.10 $16,718 8243020010 $117 2,026 84 $0.06 $3,968 750 ml 7929840011 $61,157 37,736 25,212 $2.43 3.12 $19,610 850 ml 8243040011 $86,273 49,384 29,094 $1.75 $2.97 5.19 $16,620 1000 ml 7929800007 $2,034,225 1,933,387 966,956 $1.05 $2.10 87.22 $23,323 7929860007 $42,345 36,759 3,064 $1.15 $13.82 2.02 $20,960 7929810000 $855 895 37 $0.96 $22.94 0.13 $6,813 7929820000 3256500002 $2,883,551 2,562,189 1,281,443 $1.13 $2.25 92.29 $31,243 3256500010 $66,519 59,453 4,956 $1.12 $13.42 3.91 $17,030 1500 ml 7929800005 $178,114 196,662 65,580 $0.91 $2.72 31.07 $5,732 3256500003 $1,044,652 1,136,098 378,850 $0.92 $2.76 87.32 $11,963 Sparkling - Plastic Perrier 7478000070 $933,896 581,457 581,835 $1.61 73.10 $12,775 7478091136 $2,528 2,432 406 $6.23 0.54 $4,654 7478043996 $12,673 7,886 7,891 0.53 $23,940 7478044629 $293,213 171,712 171,824 $1.71 29.80 $9,839 7478000402 $322 659 27 $0.49 $11.71 0.11 $2,871 San Pellegrino 0071847455 4150880008 $554,818 346,291 346,517 44.83 $12,377 4150873445 $2,065 1,957 163 $1.06 $12.66 0.31 $6,584 4150873466 $137 146 $0.94 $22.64 $12,820 7478063991 $576,046 621,055 310,612 $0.93 $1.85 87.24 $6,603 7478064318 $42 43 21 $0.99 $1.98 0.05 $815 4150880218 $908,407 989,894 495,082 $1.83 89.48 $10,152 Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015 *Units = Actual packages scanned Volume Equivalency = 500ml
Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $16,239 8,934 2,248 $1.82 $7.22 1.08 $15,095 Fiji 1 3256500031 $357,122 229,110 347,044 $1.56 $1.03 18.55 $19,256 3256500062 $1,709,492 1,224,751 309,494 $1.40 $5.52 53.60 $31,893 Voss 8243040009 $18,136 7,392 11,210 $2.45 $1.62 2.47 $7,342 8243020025 $66,360 33,297 8,377 $1.99 $7.92 2.93 $22,677 12 8243020031 $67 40 5 $1.69 $13.39 0.04 $1,570 500 ml 7929800008 $4,435,960 3,062,783 3,064,777 $1.45 89.77 $49,414 7929800019 $248,611 222,373 37,077 $1.12 $6.71 6.84 $36,345 24 3256500004 $103 627 26 $0.16 $3.96 0.03 $3,337 3256500001 $8,149,998 5,782,194 5,785,959 $1.41 93.86 $86,827 3256500011 $240 1,042 43 $0.23 0.09 $2,626 3256500009 $2,064,376 1,628,069 271,453 $1.27 $7.60 52.68 $39,190 8243040010 $3,831,692 2,501,142 2,502,770 $1.53 46.54 $82,337 8243020010 $493 7,967 332 $0.06 $1.49 0.10 $5,111 750 ml 7929840011 $318,651 209,638 140,062 $1.52 $2.28 3.39 $93,959 850 ml 8243040011 $464,826 274,204 161,545 $1.70 $2.88 7.97 $58,331 1000 ml 7929800007 $9,248,975 8,900,265 4,451,344 $1.04 $2.08 91.55 $101,031 7929860007 $179,731 156,433 13,041 $1.15 $13.78 2.62 $68,631 7929810000 $3,954 4,190 175 $0.94 $22.64 0.52 $7,549 7929820000 $0 $0.00 0.00 3256500002 $13,225,500 11,709,095 5,856,141 $1.13 $2.26 94.02 $140,674 3256500010 $309,480 277,701 23,151 $1.11 $13.37 8.48 $36,493 1500 ml 7929800005 $1,570,211 1,638,367 546,340 $0.96 $2.87 45.20 $34,739 3256500003 $4,896,351 5,435,382 1,812,516 $0.90 $2.70 92.31 $53,041 Sparkling - Plastic Perrier 7478000070 $4,453,316 2,774,735 2,776,542 $1.60 91.93 $48,444 7478091136 $9,620 9,186 1,532 $1.05 $6.28 0.79 $12,181 7478043996 $69,663 49,961 49,993 $1.39 1.23 $56,559 7478044629 $968,916 565,690 566,058 $1.71 31.44 $30,820 7478000402 $1,663 2,828 118 $0.59 $14.11 0.38 $4,367 San Pellegrino 0071847455 4150880008 $2,796,307 1,798,678 1,799,849 $1.55 74.64 $37,462 4150873445 $10,878 10,226 852 $1.06 $12.76 0.42 $26,145 4150873466 $3,292 2,832 $1.16 $27.89 0.26 $12,857 7478063991 $2,462,895 2,387,579 1,194,114 $2.06 92.45 $26,640 7478064318 $858 842 421 $1.02 $2.04 0.49 $1,746 4150880218 $4,012,170 3,982,702 1,991,893 $1.01 $2.01 92.61 $43,323 *Units = Actual packages scanned Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015 Volume Equivalency = 500ml
Voss Competitor Summary (L-52, DRUG) Strictly Confidential Voss Competitor Summary (L-52, DRUG) Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water $64,080,144 22.4% $30,873,092 23.9% $13,750,382 25.0% $4,433,226 26.3% Fiji $30,727,517 11.1% $14,396,563 8.8% $6,554,586 10.0% $2,002,102 1.6% Evian $16,115,331 1.9% $7,811,522 11.4% $3,322,985 4.2% $1,154,111 7.4% Perrier $11,208,196 14.9% $5,634,238 26.5% $2,596,766 26.2% $885,956 26.0% San Pellegrino $6,891,945 (8.3%) $3,163,061 (11.7%) $1,479,919 (12.8%) $511,630 (11.1%) Voss $4,450,556 (5.1%) $1,985,293 (6.4%) $820,965 (5.7%) $265,576 (10.0%) Essentia $907,259 14,454.5% $546,983 8,785.6% $221,502 3,952.3% $71,545 1,743.7% Icelandic Glacial $581,925 (10.9%) $258,123 (22.0%) $118,238 (18.3%) $39,146 (12.5%) Aqua Hydrate $484,582 (13.8%) $180,829 (35.1%) $74,731 (40.4%) $23,038 (36.9%) Volvic $411,757 (16.4%) $212,940 (8.5%) $93,112 (16.5%) $27,434 (15.3%) Resource $133,339 (80.3%) $3,347 (98.9%) $887 (99.3%) $248 (99.4%) Jana $38,846 (41.8%) $12,387 (67.8%) $1,426 (90.7%) $297 (92.3%) Eternal $35,157 (61.9%) $3,823 (89.9%) $946 (95.1%) $281 (95.4%) Saratoga $17,361 (15.8%) $7,903 (22.6%) $3,193 (20.4%) $1,022 (17.3%) Mountain Valley Spring Water $15,493 (56.7%) $6,668 (43.1%) $3,130 (20.3%) $773 (39.5%) Acqua Panna $13,468 816.9% $5,688 460.5% $2,694 311.8% $972 448.6% Metromint $125 (99.6%) $9 (99.5%) $0 (100.0%) Penta $23 (87.8%) $5 (61.0%) $1 (76.4%) (50.1%) Gerolsteiner $4 0.0% Kiwaii Appolinaris Ferrarelle Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015
Voss Competitor Summary (L-52, DRUG) Strictly Confidential Voss Competitor Summary (L-52, DRUG) Volume Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water 65,600,492 28.9% 31,897,936 33.5% 14,111,115 34.7% 4,624,656 43.3% Fiji 26,300,317 8.4% 12,128,647 5.3% 5,630,608 9.5% 1,675,062 (1.0%) Evian 14,300,714 (2.6%) 6,854,481 5.2% 2,903,873 (3.6%) 1,076,177 2.6% Perrier 8,297,503 12.0% 4,189,398 22.8% 1,987,261 20.9% 734,034 23.9% San Pellegrino 5,834,755 (4.4%) 2,702,533 (8.7%) 1,346,633 (9.8%) 512,726 (3.8%) Voss 2,854,232 (7.7%) 1,260,886 (8.9%) 504,086 (12.1%) 162,951 (19.9%) Essentia 866,383 17,554.1% 511,260 10,484.0% 204,255 4,693.2% 67,280 2,117.9% Icelandic Glacial 541,451 (20.2%) 225,235 (37.8%) 101,929 (33.4%) 33,900 (27.0%) Aqua Hydrate 524,111 (9.9%) 200,827 (30.1%) 82,297 25,330 (35.4%) Volvic 332,970 (19.6%) 171,038 (12.7%) 74,043 (23.6%) 21,572 (30.7%) Resource 167,416 (72.6%) 3,012 (98.8%) 760 (99.3%) 214 (99.4%) Eternal 32,154 (60.7%) 3,715 (89.3%) 913 (94.9%) 290 (94.6%) Jana 28,330 (42.4%) 8,995 (68.0%) 1,089 (90.2%) 221 (92.2%) Saratoga 18,021 (14.3%) 7,994 (24.8%) 3,289 (26.1%) 1,050 (25.4%) Mountain Valley Spring Water 16,355 (50.7%) 7,231 (34.2%) 3,386 (8.4%) 923 (25.9%) Acqua Panna 9,982 773.4% 4,205 429.0% 2,004 287.4% 721 411.2% Metromint 66 (99.7%) 4 (100.0%) Penta 12 (89.7%) 3 (70.4%) 1 (74.2%) (48.4%) Gerolsteiner 6 0.0% Kiwaii Appolinaris Ferrarelle Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015