The Media Different types of media 1. Printed Media 2. electronic media

The Paperboy

How do we bypass the gatekeeper? Role of the Media 1. gatekeeper How do we bypass the gatekeeper? Should we bypass the gatekeeper? 2. scorekeeper 3. watchdog

political spin West Wing putting a positive slant to the story

In public relations </wiki/Public_relations>, spin is a 
form of propaganda, achieved through providing an 
interpretation of an event or campaign to persuade 
public opinion in favor or against a certain 
organization or public figure. While traditional public 
relations may also rely on creative presentation of the 
facts, "spin" often, though not always, implies 
disingenuous, deceptive and/or highly manipulative 
tactics.[1]

Roles of the media 1. gatekeeper The gatekeeper decides 
what we see hear and 
read.......as well as what we 
dont!

Simply put: Who is winning and who is losing Scorekeeper 2. Simply put: Who is winning and 
who is losing Horserace Journalism

Keeping an eye on our public officials 3. The Watchdog Keeping an eye on our 
public officials How does partisan politics affect the media's 
role as a watchdog of the public good??