ANOC Marketing & New Sources of Finance Commission Report

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Presentation transcript:

ANOC Marketing & New Sources of Finance Commission Report 29 November 2018

Summary of Results from 2018 Marketing Seminars 2 Entry level seminars 1 Intermediate seminar 1 Advanced seminar 149 of 206 NOCs participated Approximately 75% of all NOCs

Year Three of the Program Focus on brand-building, servicing sponsors, increasing activations and leadership training Format – combination of presentations, workshops and interactive sessions Feedback continues to be very positive from all levels

Suggested Future Topics Improving NOC presence on social media platforms Working more effectively with RHB’s and the Olympic Channel Athlete engagement Engaging with TOP sponsors at a local level

TOP Program Update Allianz newest TOP sponsor/TOP X from 2021-2024 TOP IX (2017-2020) = 14 companies TOP X (2021-2024) = 8 companies TOP XI (2025-2028) = 4 companies TOP XII (2029-2032) = 2 companies Leveraging the relationship with TOP sponsors addressed in each of the four seminars

New Marketing Initiatives by Panam Sports Focused resources on securing sponsorship across a multi-year spectrum of events – not just the Pan American Games Atos and LATAM are the first two partners Potential opportunity for other Continental Associations

Czech Republic Olympic Festival Program XXIII Olympic Winter Games Presentation at the ANOC General Assembly Tutorial to be issued for potential utilization by all NOCs

ANOC World Beach Games NBC commits to 48 hours of coverage in the U.S. market Agreement signed with funding partner Operational progress