ANOC Marketing & New Sources of Finance Commission Report 29 November 2018
Summary of Results from 2018 Marketing Seminars 2 Entry level seminars 1 Intermediate seminar 1 Advanced seminar 149 of 206 NOCs participated Approximately 75% of all NOCs
Year Three of the Program Focus on brand-building, servicing sponsors, increasing activations and leadership training Format – combination of presentations, workshops and interactive sessions Feedback continues to be very positive from all levels
Suggested Future Topics Improving NOC presence on social media platforms Working more effectively with RHB’s and the Olympic Channel Athlete engagement Engaging with TOP sponsors at a local level
TOP Program Update Allianz newest TOP sponsor/TOP X from 2021-2024 TOP IX (2017-2020) = 14 companies TOP X (2021-2024) = 8 companies TOP XI (2025-2028) = 4 companies TOP XII (2029-2032) = 2 companies Leveraging the relationship with TOP sponsors addressed in each of the four seminars
New Marketing Initiatives by Panam Sports Focused resources on securing sponsorship across a multi-year spectrum of events – not just the Pan American Games Atos and LATAM are the first two partners Potential opportunity for other Continental Associations
Czech Republic Olympic Festival Program XXIII Olympic Winter Games Presentation at the ANOC General Assembly Tutorial to be issued for potential utilization by all NOCs
ANOC World Beach Games NBC commits to 48 hours of coverage in the U.S. market Agreement signed with funding partner Operational progress