Using Friends Asking Friends for Multiple School Events Josh Dreifuss Internet Principal, General Markets  Andy Welkley Product Marketing Manager, Blackbaud

Have a Question? We’ll be taking questions during the entire session in the Q & A window. If you’ve got a question, make sure to speak up!

Getting to the Starting Line Introduction to Blackbaud / Peer to Peer Fundraising Friends Asking Friends Demonstration Strategies for success Empower What events can you run? Who could run them? Reach Manage

There’s strength in numbers Fundraising events Individual fundraisers: # of Donations: 45 thousand 21 million 38 million

Arthritis Foundation Jingle Bell Run Peer 2 Peer Works! Participants who use Friends Asking Friends raise 6X more than non-users Average gift is $60 Average participant raises $420 1st event is still a customer (Arthritis Foundation San Diego Jingle Bell Run) Arthritis Foundation Jingle Bell Run Purpose is to demonstrate the impact (ROI) of using Friends Asking Friends to empower supporters to fundraise on your behalf. Make sure to talk high level, but elude to the fact that we’ll show some powerful stats/roi once we get into the participant section.

Peer 2 Peer fundraising Helps You … Empower … participants to become successful online fundraisers. REACH … a broader network of people with built in social media and mobile tools. Manage … events more effectively with built In event Management tools. Raise more money | Run more efficiently. Today we are going to look in more detail at how Friends Asking Friends can help you by Empowering participants, Reaching more people while Managing the event efficiently. EMPOWER your participants to be more successful: Blackbaud Friends Asking Friends empowers your event participants to become successful online fundraisers by giving individuals simple to use tools that allow them to reach out to their networks and raise funds for your organization. Our proven online format makes it easy for supporters to create team and personal pages; send out custom email solicitations; update friends, family, and colleagues on popular social media sites like Facebook®, Twitter® and YouTube®; process donations instantaneously; and thank donors with individual acknowledgements. REACH more people with built in social media and mobile fundraising tools: Expand your reach by allowing event participants to take their event fundraising on the road with mobile-ready donation pages. Blackbaud Friends Asking Friends automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. Additionally help your participants get social with Blackbaud Friends Asking Friends, the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages. MANAGE events more efficiently with an all-in-one turnkey solution: Manage your event more efficiently with Blackbaud Friends Asking Friends that enables you to oversee online and offline activities, including an event fundraising website, mobile versions of personal fundraising pages, donation forms and confirmations, participant management tools, donation processing, and extensive reporting (should we mention Volunteers in here?). Plus, Friends Asking Friends helps you gain insight into your web traffic and strengthen your marketing efforts by supporting Google Analytics® web tracking software, and Google AdWords® advertisement platform.

We have all been here…

Friends asking friends demo

We have all been here…

Why I took action Source: 2011 Peer-to-Peer Event Fundraising Consumer Survey

EMPOWER your alumni to become successful online fundraisers. Our proven online format makes it easy for your loyal supporters; alumni, students, parents and friends; to become successful online fundraisers. They are able to create team and personal pages; send out custom email solicitations; process donations instantaneously; and thank donors with individual acknowledgements. Friends Asking Friends EMPOWER your participants to be more successful: Blackbaud Friends Asking Friends empowers your event participants to become successful online fundraisers by giving individuals simple to use tools that allow them to reach out to their networks and raise funds for your organization. Our proven online format makes it easy for supporters to create team and personal pages; send out custom email solicitations; update friends, family, and colleagues on popular social media sites like Facebook®, Twitter® and YouTube®; process donations instantaneously; and thank donors with individual acknowledgements. EMPOWER your alumni to become successful online fundraisers.

Personal Fundraising Headquarters (HQ) Participant registers Build personal page Sends messages Tracks progress Reaches goal Quickly talk about participant/team capt. HQ - Create personal fundraising page (image/video, story/appeal) - Set fundraising goal - Import address book from Gmail, etc - Send Messages (email, facebook, twitter) - Track progress

Personal Fundraising Page Donor reads personal appeal from friend or family member Wants to support her friend and help them reach their fundraising goal Makes secure online gift and is recognized on website Those who have personal fundraising pages and use online tools raise 6 times more than those who do not. Quickly touch on personal fundraising page: -- Personal image -- Story/appeal -- Fundraising progress -- Ability to quickly accept online donations ** People who use Friends Asking Friends are 6 times more successful than those who do not.

What type of events will work? Bake Sales (Virtual and Bricks & Mortar!) Class Competitions Birthday Donations Adopt – a – Cause New band equipment Playground Equipment Traditional “Thon” Events Jump-rope-a-thon Dance-a-thon TIP! Volunteers = Great P2P Fundraisers

Who can take advantage? Athletic Booster Clubs - Run, Walk, Ride, JUMP! Events are a great fit Class agents or leaders – raise money for a class gift or project PTA Groups – Annual campaign or targeted donation programs Extra-curricular groups – band performances or trips, theater Independent fundraising events Donations instead of birthday gifts Athletic achievements with funds raised to the school (Marathon or other race)

Let them choose how they want to communicate Let them choose how they want to communicate. Friends Asking Friends allows participants to update other alumni friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages. Friends Asking Friends REACH more people with built in social media and mobile fundraising tools: Expand your reach by allowing event participants to take their event fundraising on the road with mobile-ready donation pages. Blackbaud Friends Asking Friends automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. Additionally help your participants get social with Blackbaud Friends Asking Friends, the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages. REACH a broader network with built in Communication, social and mobile tools.

Personal E-mail Solicitation Friends Asking Friends allows your participants easily communicate with their other alumni, friends, family and even co-workers with integrated email communication tools. Average participant sends 28 Emails FAF emails are opened over 90% of the time FAF emails have a 55% + click through rate 1 in 4 (25%) FAF emails result in a donation Average online gift size: $60 Purpose is to talk about email as a central piece of peer to peer fundraising. Talk about being able to send personal appeals to friends and family through HQ. Emails have links back to personal fundraising page where friends and family can easily make an online donation. Why it works? They are asked by a friend Message from a friend get high response rates E-mail is easiest and least intimidating way to ask. Quick link directing friends to personal page Average participant sends 28 Emails FAF emails are opened over 90% of the time FAF emails have a 55% + click through rate 1 in 4 (25%) FAF emails result in a donation Average online gift size: $60

Social Media Toolkit Friends Asking Friends allows your participants to reach more people and share compelling messages on the most popular social networks available. Social media is the 4th most effective form of fundraising (behind in person, email, phone) Integrated social media tools increased fundraising by as much as 40% Facebook, Twitter and YouTube users sent an average of 170 messages Average gift from Facebook and Twitter: $40 Purpose is to highlight the power of tapping into peoples online networks via Facebook and Twitter Leveraging social networks is a great way to gain more exposure and dollars for your events, and Sphere has the tools built in. Social Media tools are easy to activate for any event and Lets your supporters spread the word through social networks with just a few clicks! People generally have social media contacts from many different areas of their lives. The participant may not feel comfortable sending each of those contacts an email, but will easily inform them via social media therefore expanding the Reach of your event. Through Friends Asking Friends: Use of integrated social media tools increased individuals fundraising by as much as 40% compared to those who did not use social media tools Twitter users set fundraising goals 3X higher than others and raised nearly 10 times more online Facebook, twitter and YouTube users sent an average of 170 emails compared to only 10 emails by those who did not use social media tools Twitter and Facebook updates/posts convert roughly 0.25 percent of impressions into donations Average gift from Facebook and Twitter: $40 Social media is the 4th most effective form of fundraising (behind in person, email, phone) More Stats on Social Media: Average Facebook user has 130 friends Average Twitter account has 70 followers 500 billion: number of minutes spent on facebook per month. Up from 150 billion last year. 24 hours: amount of video uploaded to YouTube every minute. That’s more than double last year’s volume. 2 billion: number of YouTube videos viewed per day. Twice as much as last year. 27 million: average number of tweets sent per day. Eight times as much as last year. More than 50% of the world’s population is under 30 and have never experienced life without the Internet.

The law of (un)intended consequences! The internet is local … but your donations don’t have to be! Find ‘lost’ alumni through the networks of your active alumni!

Reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Access to team and individual data increases your return on fundraising initiatives. Blackbaud Friends Asking Friends MANAGE events more efficiently with an all-in-one turnkey solution: Manage your event more efficiently with Blackbaud Friends Asking Friends that enables you to oversee online and offline activities, including an event fundraising website, mobile versions of personal fundraising pages, donation forms and confirmations, participant management tools, donation processing, and extensive reporting (should we mention Volunteers in here?). Plus, Friends Asking Friends helps you gain insight into your web traffic and strengthen your marketing efforts by supporting Google Analytics® web tracking software, and Google AdWords® advertisement platform. Manage participants more effectively with Built In Event Management Tools.

Top 5 List Begin with the end in mind Plan!! Start communicating early Set Goals – and encourage participants to set goals Pre-write emails, upload default pictures, provide examples No hard to read order forms (that need to be entered!) No Inventory to pass out! Money is collected right on the site via a secure donation. Kids and teachers do not have to handle the money TIP! Keep your event page live even after it is over as donations will keep coming in!

What’s on your mind? Q/A

Or, speak to a Blackbaud K12 Expert: 1-800-443-9441 What Next? http://bit.ly/K12SchoolsOut http://bit.ly/2011OnlineGiving Fundraising: 6/14 – 29 Social Media: 7/2 – 13 Online Tools & Web Design: 7/16 – 27 Accounting: 7/30 – 8/3 Online Admissions & Re-Enrollment: 8/6 – 10 School Administration & Management: 8/13 – 24 Or, speak to a Blackbaud K12 Expert: 1-800-443-9441